{"id":10970,"date":"2017-11-13T16:41:00","date_gmt":"2017-11-13T16:41:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?post_type=case-studies&p=10970"},"modified":"2022-05-10T00:54:16","modified_gmt":"2022-05-10T00:54:16","slug":"the-cosmopolitan-las-vegas","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/the-cosmopolitan-las-vegas\/","title":{"rendered":"The Cosmopolitan"},"content":{"rendered":"\n
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CASE STUDY<\/strong><\/h2>\n\n\n\n

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The Cosmopolitan <\/h1>\n\n\n\n

Launching a new brand in a commoditized market <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Challenge<\/strong><\/h2>\n<\/div>\n\n\n\n
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As a new player in an overcrowded, commoditized market, The Cosmopolitan of Las Vegas leadership team faced an uphill battle. Not only were they charged with bringing a new offer to market in the face of a severe global economic downturn, but they were also an independent single-property enterprise competing against a host of well-established companies possessing multi-property portfolios.<\/p>\n\n\n\n

Further, time was of the essence. A new ownership group had recently taken over the development of the property and needed it to open in December 2010 \u2013 allowing only 15 months for the team to create a compelling new vision for the offer and in turn, translate that into reality.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Solutions<\/strong><\/h2>\n<\/div>\n\n\n\n
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The Cosmopolitan of Las Vegas and Prophet teams worked in partnership to transform the entire casino-resort experience. By challenging existing conventions, inspiring new ways of thinking and unlocking insights about what was missing in the market we were able to reimagine every aspect \u2013 restaurants, retail, casino, hotel rooms, pools and entertainment venues.<\/p>\n\n\n\n

The key to success was the importance of redefining luxury for the Las Vegas market. By conceiving of an experience that would resonate with \u201cpeople who feel at home all over the world\u201d we created an offer that was contemporary, authentic, energizing and welcoming \u2013 setting a new standard for the category for years to come.<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

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Results<\/strong><\/h2>\n<\/div>\n\n\n\n
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The resort has launched to acclaim from hospitality experts and customers alike. The Cosmopolitan of Las Vegas has achieved the highest combined average daily hotel room and occupancy rates on the Strip. In addition, the resort has been named to Conde Nast Traveler\u2019s global “Hot List Hotels 2011”, was featured on Travel and Leisure\u2019s 2011 “It List” of the world\u2019s best hotels, received the Design Grand Prix award from the Cannes International Festival of Creativity and in 2016 was named as the #1 “Most Instagrammed Luxury Hotel<\/a>” by Bloomberg.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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