{"id":21883,"date":"2021-05-19T21:18:00","date_gmt":"2021-05-19T21:18:00","guid":{"rendered":"https:\/\/prophet.com\/?p=21883"},"modified":"2022-05-26T22:50:32","modified_gmt":"2022-05-26T22:50:32","slug":"art-of-the-brand","status":"publish","type":"post","link":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/","title":{"rendered":"Art of the Brand"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p class=\"h5 has-text-color\" style=\"color:#00ffb5\"><strong>PODCAST<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"h2 has-white-color has-text-color wp-block-heading\">Art of the Brand<\/h1>\n\n\n\n<p>42 min<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>In the Art of the Possible podcast, Peter Dixon discusses how his journey from an engineer to Chief Creative Officer helped him discover the importance of branding through art. By using the art of the possible, companies can create meaningful customer experiences.<\/p>\n\n\n\n<p>Listen&nbsp;<a href=\"https:\/\/podcast.artofthepossible.co\/1581937\/8548706-aotp-s1-e12-art-of-the-brand-with-peter-dixon-cco-of-prophet\">here<\/a>&nbsp;to learn how brands can use the art of the possible to create meaningful customer experiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator phone:mt-32\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<div id=\"sidebar-block_62704d4bc3869\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Featured<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/peter-dixon\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/dixon.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Peter Dixon<\/p>\n                                        <p class=\"role\">Senior Partner, Executive Creative Director<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n            <h3 class=\"title\">Share<\/h3>\n            <ul class=\"social-icons\">\n                <li class=\"icon\"> \n                    <a href=\"#\" target=\"_blank\" class=\"linkedin sharer\"><span class=\"icon-linkedin\" style=\"right: 0px;\"><\/span><\/a>\n                <\/li>\n                <li class=\"icon\">\n                    <a href=\"#\" target=\"_blank\" class=\"facebook sharer\"><span class=\"icon-facebook\"><\/span><\/a>\n                <\/li>\n\n            <\/ul>\n        <\/nav>\n\n    \n    \n    \n        <div class=\"subscribe-block\">\n            <h3 class=\"title\">Don&#8217;t Miss a Beat<\/h3>\n            <p>Sign up to receive our latest insights.<\/p>\n            <div class=\"wp-block-buttons\">\n                <div class=\"wp-block-button\">\n                    <a href=\"\/subscribe\" class=\"wp-block-button__link no-border-radius link--ani-arrow\" style=\"color: #0a0a0a\">SUBSCRIBE&nbsp;\n                        <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                                <g fill=\"none\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n                            <\/g>\n                        <\/svg> \n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div><!-- .subscribe-block -->\n\n        \n<\/div><!-- .thinking-sidebar-wrapper -->\n\n\n    <div class=\"tile-link-container  tile-link-container-light\">\n        <div class=\"tile-link-inner-container\">\n\n                            \n                    <div class=\"tile-link-block\" style=\"background: #fcfcfc; color: #000000;\">\n                        <a href=\"https:\/\/prophet.com\/services\/brand-strategy\/\" class=\"tile-anchor-link \">\n                            <div  style=\"background: #334aff\" class=\"line-bar\"><\/div>\n                            <p class=\"tile-title\">Reimagine<br>Brands<\/p>\n\n                                                            <p class=\"tile-text\">RELATED SERVICE<\/p>\n                                                        \n                                                    <\/a>\n                    <\/div><!-- .tile-link-block -->\n\n            \n        <\/div><!-- .tile-link-inner-container -->\n    <\/div><!-- .tile-link-container -->\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:109%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":5030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[7,9],"thinking_type":[17],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[224],"class_list":["post-21883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-brand-activation","thinking_topic-customer-experience","thinking_type-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Art of the Brand - Business Transformation Consultants | Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art of the Brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T21:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T22:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2020\/03\/TouchpointDesign_E.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5601\" \/>\n\t<meta property=\"og:image:height\" content=\"3001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Dixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@peterdixon555\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Dixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Art of the Brand - Business Transformation Consultants | Prophet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/","og_locale":"en_US","og_type":"article","og_title":"Art of the Brand","og_url":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/","og_site_name":"Business Transformation Consultants | Prophet","article_published_time":"2021-05-19T21:18:00+00:00","article_modified_time":"2022-05-26T22:50:32+00:00","og_image":[{"width":5601,"height":3001,"url":"https:\/\/prophet.com\/wp-content\/uploads\/2020\/03\/TouchpointDesign_E.png","type":"image\/png"}],"author":"Peter Dixon","twitter_card":"summary_large_image","twitter_creator":"@peterdixon555","twitter_misc":{"Written by":"Peter Dixon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/#article","isPartOf":{"@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/"},"author":{"name":"Peter Dixon","@id":"https:\/\/prophet.com\/#\/schema\/person\/9d2b6032605ea1603fad28229e6d8f3f"},"headline":"Art of the Brand","datePublished":"2021-05-19T21:18:00+00:00","dateModified":"2022-05-26T22:50:32+00:00","mainEntityOfPage":{"@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/"},"wordCount":72,"publisher":{"@id":"https:\/\/prophet.com\/#organization"},"image":{"@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2020\/03\/TouchpointDesign_E.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/","url":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/","name":"Art of the Brand - Business Transformation Consultants | Prophet","isPartOf":{"@id":"https:\/\/prophet.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/#primaryimage"},"image":{"@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2020\/03\/TouchpointDesign_E.png","datePublished":"2021-05-19T21:18:00+00:00","dateModified":"2022-05-26T22:50:32+00:00","breadcrumb":{"@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/#primaryimage","url":"https:\/\/prophet.com\/wp-content\/uploads\/2020\/03\/TouchpointDesign_E.png","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2020\/03\/TouchpointDesign_E.png","width":5601,"height":3001},{"@type":"BreadcrumbList","@id":"https:\/\/prophet.com\/2021\/05\/art-of-the-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prophet.com\/"},{"@type":"ListItem","position":2,"name":"Art of the Brand"}]},{"@type":"WebSite","@id":"https:\/\/prophet.com\/#website","url":"https:\/\/prophet.com\/","name":"Business Transformation Consultants | Prophet","description":"","publisher":{"@id":"https:\/\/prophet.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prophet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prophet.com\/#organization","name":"Business Transformation Consultants | Prophet","url":"https:\/\/prophet.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","width":105,"height":13,"caption":"Business Transformation Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prophet.com\/#\/schema\/person\/9d2b6032605ea1603fad28229e6d8f3f","name":"Peter Dixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/person\/image\/c9e5f6ae7dc9e49073fae93c432fcc1f","url":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/dixon.jpg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/dixon.jpg","caption":"Peter Dixon"},"description":"Peter brings his clients a unique blend of perspectives as an architect, designer and brand consultant. It translates into an imaginative take on branding, customer experience and retail innovation, expressed in both high-level thinking and visual, verbal and spatial representations. Peter\u2019s award-winning programs have spanned all areas of the brand experience, ranging from brand strategy development to prototype design, customer experience concepts and merchandising approaches. He has worked for such notable clients as BMW, Citibank, ConocoPhillips, The Cosmopolitan of Las Vegas, Delta Airlines, Emart, Fiat Chrysler, Mayo Clinic, McDonalds, Nissan, Sprint, Samsung, United Airlines, United Health Group and Walmart. Peter helped lead the consulting team on Walmart\u2019s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors' new dealership concept being implemented worldwide, and a new dealership design for its Infiniti brand. He led the team designing a new customer experience for Delta Airlines. And for McDonald\u2019s, he directed the development of a revitalized restaurant concept being executed across the U.S. and many parts of the world. Peter is a popular public speaker and has been tapped as a source by The New York Times, The Wall Street Journal, Brandweek, Newsweek, Visual Merchandising &amp; Store Design, Convenience Store News and Advertising Age. He serves on the editorial board of VM+SD magazine, and is a past national president of the Society for Experiential Graphic Design (SEGD). He holds a B.S. in Mechanical Engineering from Louisiana State University and a Masters of Architecture degree from the University of Texas.","sameAs":["https:\/\/www.linkedin.com\/in\/peter-dixon-b73ba98","https:\/\/x.com\/peterdixon555"],"url":"https:\/\/prophet.com\/author\/peter-dixon\/"}]}},"lang":"en","translations":{"en":21883},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/21883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=21883"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/21883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/5030"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=21883"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=21883"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=21883"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=21883"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=21883"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=21883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}