{"id":243,"name":"Amanda Thurston","url":"","description":"Amanda is a former partner in Prophet\u2019s New York office, guiding digital transformation that creates the best possible customer experiences.\r\n\r\nWorking from the intersection of marketing, technology and business design, she\u2019s a strategic thought leader. She\u2019s also a perpetual learner, whether she\u2019s competing on horseback or building her data-nerd skills. And she\u2019s 100% focused on what consumers can teach us, \u00aceven if that means companies have to reinvent their revenue models as a result.\r\n\r\nBefore joining Prophet, she was chief marketing officer at Group M, North America, and marketing services leader at IBM iX. She brings diverse experience developing growth strategies for large brands and enacting data-led transformation in the technology and retail industries.\r\n\r\nShe earned both her undergraduate degree and an MBA from New York University. 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