{"id":26645,"date":"2022-06-02T22:01:26","date_gmt":"2022-06-02T22:01:26","guid":{"rendered":"https:\/\/prophet.com\/?p=26645"},"modified":"2024-12-09T19:51:57","modified_gmt":"2024-12-09T19:51:57","slug":"download-brand-and-demand-marketing-a-love-story","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/","title":{"rendered":"Brand and Demand Marketing: A Love Story\u00a0"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:mb-32 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p class=\"h5 has-text-color\" style=\"color:#00ffb5\"><strong>REPORT<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2 has-white-color has-text-color\" id=\"h-brand-and-demand-marketing-a-love-story-nbsp\">Brand and Demand Marketing: A Love Story&nbsp;<\/h1>\n\n\n\n<p>It&#8217;s time for brand and demand to stop competing \u2013 because together, they are the ultimate power couple to build relevance and unlock uncommon growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius white set-scroll to-scroll-cta\" \n            style=\"color: #0a0a0a; \"  >\n                Download  \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Today\u2019s marketing organizations are experiencing tension between brand marketing and demand generation \u2013 a tension that undercuts growth and harms performance.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But it\u2019s time for brand and demand teams to stop thinking in silos and instead, work together in harmony on a shared agenda.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To learn how the most effective organizations balance brand and demand we interviewed 10 senior marketing executives and surveyed 500+ global marketing and advertising leaders for our report: Brand and Demand Marketing: A Love Story.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/xHajMjbnDYrHWXhn2mNn8N.jpg\"  data-uuid=\"xHajMjbnDYrHWXhn2mNn8N\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n\n\n\n<p>In our research, we uncovered the factors influencing investment decisions and operating model setup. We also looked for ways the best marketers measure the success of brand and demand.&nbsp;<\/p>\n\n\n\n<p>We found that the most effective marketers follow four common principles:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Anchor Marketing Investment in Business Objectives&nbsp;<\/li>\n\n\n\n<li>Experiment to Win&nbsp;<\/li>\n\n\n\n<li>Build a Modern Marketing Organization&nbsp;<\/li>\n\n\n\n<li>Put the Customer at the Center<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/prophet.com\/2024\/10\/download-brand-and-demand-marketings-great-love-story\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"700\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/blog_banner-new-title.jpg\" alt=\"\" class=\"wp-image-35132\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/blog_banner-new-title.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/blog_banner-new-title-600x150.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/blog_banner-new-title-768x192.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/blog_banner-new-title-1536x384.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/blog_banner-new-title-2048x512.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/blog_banner-new-title-1920x480.jpg 1920w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Interested in our Brand and Demand research? Get our latest report with fresh insights from the world&#8217;s top CMOs. <strong><a href=\"https:\/\/prophet.com\/2024\/10\/download-brand-and-demand-marketings-great-love-story\/\">Download today<\/a><\/strong>! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_958cb61c7a6a8a4f2f81627a92869008\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Authors<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/mat-zucker\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                   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style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div id=\"cta-anchor\"><\/div>\n<div class=\"form-container gated-page-block\">    \n    <div class=\"form-wrapper\" style=\"\">\n\n        <div class=\"header\">\n            <h3 class=\"title\"><span>Download<\/span> <span class=\"\"><br>Brand and Demand Marketing: A Love Story\u00a0<\/span><\/h3>\n        <\/div>\n        \n        <form id=\"form-gated\" class=\"download\" name=\"gated_form\">\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"first_name\" aria-label=\"First Name\">\n                    <input value=\"\" type=\"text\" id=\"first_name\" name=\"first_name\" placeholder=\"First Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"last_name\" aria-label=\"Last Name\">\n                    <input value=\"\" type=\"text\" id=\"last_name\" name=\"last_name\" placeholder=\"Last Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"company\" aria-label=\"Company\">\n                    <input value=\"\" type=\"text\" id=\"company\" name=\"company\" placeholder=\"Company*\">\n                    <span class=\"bottom-line trans\"><\/span>\t\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"seniority\" class=\"dropmenu-wrapper\" aria-label=\"Seniority\">\n                    <select id=\"seniority\" class=\"connect-seniority\" name=\"seniority\">\n                        <option value=\"\" selected=\"selected\">Role*<\/option>\n                                                    <option value=\"Analyst \/ Coordinator\">Analyst \/ Coordinator<\/option>\n<option value=\"Assistant\">Assistant<\/option>\n<option value=\"Business Unit Head\">Business Unit Head<\/option>\n<option value=\"C-Level\">C-Level<\/option>\n<option value=\"Director\">Director<\/option>\n<option value=\"General Manager \/ Managing Director\">General Manager \/ Managing Director<\/option>\n<option value=\"Manager\">Manager<\/option>\n<option value=\"President\">President<\/option>\n<option value=\"VP \/ SVP\">VP \/ SVP<\/option>\n<option value=\"Professor\">Professor<\/option>\n<option value=\"Student\">Student<\/option>\n<option value=\"Other\">Other<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n          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Innovation<\/option>\n<option value=\"Marketing\">Marketing<\/option>\n<option value=\"Design\">Design<\/option>\n<option value=\"Brand\">Brand<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"country\" class=\"dropmenu-wrapper\" aria-label=\"Country\">\n                    <select id=\"country\" class=\"connect-country\" name=\"country\">\n                        <option value=\"\" selected=\"selected\">Country*<\/option>\n                                                    <option value=\"DE\">GERMANY<\/option>\n<option value=\"ES\">SPAIN<\/option>\n<option value=\"CH\">SWITZERLAND<\/option>\n<option value=\"GB\">UNITED KINGDOM<\/option>\n<option value=\"US\">UNITED STATES<\/option>\n<option value=\"AF\">AFGHANISTAN<\/option>\n<option value=\"AL\">ALBANIA<\/option>\n<option value=\"DZ\">ALGERIA<\/option>\n<option value=\"AS\">AMERICAN SAMOA<\/option>\n<option value=\"AD\">ANDORRA<\/option>\n<option value=\"AO\">ANGOLA<\/option>\n<option value=\"AI\">ANGUILLA<\/option>\n<option value=\"AQ\">ANTARCTICA<\/option>\n<option value=\"AG\">ANTIGUA AND BARBUDA<\/option>\n<option value=\"AR\">ARGENTINA<\/option>\n<option value=\"AM\">ARMENIA<\/option>\n<option value=\"AW\">ARUBA<\/option>\n<option value=\"AU\">AUSTRALIA<\/option>\n<option value=\"AT\">AUSTRIA<\/option>\n<option value=\"AZ\">AZERBAIJAN<\/option>\n<option value=\"BS\">BAHAMAS<\/option>\n<option value=\"BH\">BAHRAIN<\/option>\n<option value=\"BD\">BANGLADESH<\/option>\n<option value=\"BB\">BARBADOS<\/option>\n<option value=\"BY\">BELARUS<\/option>\n<option value=\"BE\">BELGIUM<\/option>\n<option value=\"BZ\">BELIZE<\/option>\n<option value=\"BJ\">BENIN<\/option>\n<option value=\"BM\">BERMUDA<\/option>\n<option value=\"BT\">BHUTAN<\/option>\n<option value=\"BO\">BOLIVIA<\/option>\n<option value=\"BA\">BOSNIA AND HERZEGOVINA<\/option>\n<option value=\"BW\">BOTSWANA<\/option>\n<option value=\"BV\">BOUVET ISLAND<\/option>\n<option value=\"BR\">BRAZIL<\/option>\n<option value=\"IO\">BRITISH INDIAN OCEAN TERRITORY<\/option>\n<option value=\"BN\">BRUNEI DARUSSALAM<\/option>\n<option value=\"BG\">BULGARIA<\/option>\n<option value=\"BF\">BURKINA FASO<\/option>\n<option value=\"BI\">BURUNDI<\/option>\n<option value=\"KH\">CAMBODIA<\/option>\n<option value=\"CM\">CAMEROON<\/option>\n<option value=\"CA\">CANADA<\/option>\n<option value=\"CV\">CAPE VERDE<\/option>\n<option value=\"KY\">CAYMAN ISLANDS<\/option>\n<option value=\"CF\">CENTRAL AFRICAN REPUBLIC<\/option>\n<option value=\"TD\">CHAD<\/option>\n<option value=\"CL\">CHILE<\/option>\n<option value=\"CN\">CHINA<\/option>\n<option value=\"CX\">CHRISTMAS ISLAND<\/option>\n<option value=\"CC\">COCOS (KEELING) ISLANDS<\/option>\n<option value=\"CO\">COLOMBIA<\/option>\n<option value=\"KM\">COMOROS<\/option>\n<option value=\"CG\">CONGO<\/option>\n<option value=\"CD\">CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n<option value=\"CK\">COOK ISLANDS<\/option>\n<option value=\"CR\">COSTA RICA<\/option>\n<option value=\"CI\">COTE D&#8217;IVOIRE<\/option>\n<option value=\"HR\">CROATIA<\/option>\n<option value=\"CU\">CUBA<\/option>\n<option value=\"CY\">CYPRUS<\/option>\n<option value=\"CZ\">CZECH REPUBLIC<\/option>\n<option value=\"DK\">DENMARK<\/option>\n<option value=\"DJ\">DJIBOUTI<\/option>\n<option value=\"DM\">DOMINICA<\/option>\n<option value=\"DO\">DOMINICAN REPUBLIC<\/option>\n<option value=\"EC\">ECUADOR<\/option>\n<option value=\"EG\">EGYPT<\/option>\n<option value=\"SV\">EL SALVADOR<\/option>\n<option value=\"GQ\">EQUATORIAL GUINEA<\/option>\n<option value=\"ER\">ERITREA<\/option>\n<option value=\"EE\">ESTONIA<\/option>\n<option value=\"ET\">ETHIOPIA<\/option>\n<option value=\"FK\">FALKLAND ISLANDS (MALVINAS)<\/option>\n<option value=\"FO\">FAROE ISLANDS<\/option>\n<option value=\"FJ\">FIJI<\/option>\n<option value=\"FI\">FINLAND<\/option>\n<option value=\"FR\">FRANCE<\/option>\n<option value=\"GF\">FRENCH GUIANA<\/option>\n<option value=\"PF\">FRENCH POLYNESIA<\/option>\n<option value=\"TF\">FRENCH SOUTHERN TERRITORIES<\/option>\n<option value=\"GA\">GABON<\/option>\n<option value=\"GM\">GAMBIA<\/option>\n<option value=\"GE\">GEORGIA<\/option>\n<option value=\"GH\">GHANA<\/option>\n<option value=\"GI\">GIBRALTAR<\/option>\n<option value=\"GR\">GREECE<\/option>\n<option value=\"GL\">GREENLAND<\/option>\n<option value=\"GD\">GRENADA<\/option>\n<option value=\"GP\">GUADELOUPE<\/option>\n<option value=\"GU\">GUAM<\/option>\n<option value=\"GT\">GUATEMALA<\/option>\n<option value=\"GN\">GUINEA<\/option>\n<option value=\"GW\">GUINEA-BISSAU<\/option>\n<option value=\"GY\">GUYANA<\/option>\n<option value=\"HT\">HAITI<\/option>\n<option value=\"HM\">HEARD ISLAND AND MCDONALD ISLANDS<\/option>\n<option value=\"VA\">HOLY SEE (VATICAN CITY STATE)<\/option>\n<option value=\"HN\">HONDURAS<\/option>\n<option value=\"HK\">HONG KONG<\/option>\n<option value=\"HU\">HUNGARY<\/option>\n<option value=\"IS\">ICELAND<\/option>\n<option value=\"IN\">INDIA<\/option>\n<option value=\"ID\">INDONESIA<\/option>\n<option value=\"IR\">IRAN, ISLAMIC REPUBLIC OF<\/option>\n<option value=\"IQ\">IRAQ<\/option>\n<option value=\"IE\">IRELAND<\/option>\n<option value=\"IL\">ISRAEL<\/option>\n<option value=\"IT\">ITALY<\/option>\n<option value=\"JM\">JAMAICA<\/option>\n<option value=\"JP\">JAPAN<\/option>\n<option value=\"JO\">JORDAN<\/option>\n<option value=\"KZ\">KAZAKHSTAN<\/option>\n<option value=\"KE\">KENYA<\/option>\n<option value=\"KI\">KIRIBATI<\/option>\n<option value=\"KP\">KOREA, DEMOCRATIC PEOPLE&#8217;S REPUBLIC OF<\/option>\n<option value=\"KR\">KOREA, REPUBLIC OF<\/option>\n<option value=\"KW\">KUWAIT<\/option>\n<option value=\"KG\">KYRGYZSTAN<\/option>\n<option value=\"LA\">LAO PEOPLE&#8217;S DEMOCRATIC REPUBLIC<\/option>\n<option value=\"LV\">LATVIA<\/option>\n<option value=\"LB\">LEBANON<\/option>\n<option value=\"LS\">LESOTHO<\/option>\n<option value=\"LR\">LIBERIA<\/option>\n<option value=\"LY\">LIBYAN ARAB JAMAHIRIYA<\/option>\n<option value=\"LI\">LIECHTENSTEIN<\/option>\n<option value=\"LT\">LITHUANIA<\/option>\n<option value=\"LU\">LUXEMBOURG<\/option>\n<option value=\"MO\">MACAO<\/option>\n<option value=\"MK\">MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF<\/option>\n<option value=\"MG\">MADAGASCAR<\/option>\n<option value=\"MW\">MALAWI<\/option>\n<option value=\"MY\">MALAYSIA<\/option>\n<option value=\"MV\">MALDIVES<\/option>\n<option value=\"ML\">MALI<\/option>\n<option value=\"MT\">MALTA<\/option>\n<option value=\"MH\">MARSHALL ISLANDS<\/option>\n<option value=\"MQ\">MARTINIQUE<\/option>\n<option value=\"MR\">MAURITANIA<\/option>\n<option value=\"MU\">MAURITIUS<\/option>\n<option value=\"YT\">MAYOTTE<\/option>\n<option value=\"MX\">MEXICO<\/option>\n<option value=\"FM\">MICRONESIA, FEDERATED STATES OF<\/option>\n<option value=\"MD\">MOLDOVA, REPUBLIC OF<\/option>\n<option value=\"MC\">MONACO<\/option>\n<option value=\"MN\">MONGOLIA<\/option>\n<option value=\"MS\">MONTSERRAT<\/option>\n<option value=\"MA\">MOROCCO<\/option>\n<option value=\"MZ\">MOZAMBIQUE<\/option>\n<option value=\"MM\">MYANMAR<\/option>\n<option value=\"NA\">NAMIBIA<\/option>\n<option value=\"NR\">NAURU<\/option>\n<option value=\"NP\">NEPAL<\/option>\n<option value=\"NL\">NETHERLANDS<\/option>\n<option value=\"AN\">NETHERLANDS ANTILLES<\/option>\n<option value=\"NC\">NEW CALEDONIA<\/option>\n<option value=\"NZ\">NEW ZEALAND<\/option>\n<option value=\"NI\">NICARAGUA<\/option>\n<option value=\"NE\">NIGER<\/option>\n<option value=\"NG\">NIGERIA<\/option>\n<option value=\"NU\">NIUE<\/option>\n<option value=\"NF\">NORFOLK ISLAND<\/option>\n<option value=\"MP\">NORTHERN MARIANA ISLANDS<\/option>\n<option value=\"NO\">NORWAY<\/option>\n<option value=\"OM\">OMAN<\/option>\n<option value=\"PK\">PAKISTAN<\/option>\n<option value=\"PW\">PALAU<\/option>\n<option value=\"PS\">PALESTINIAN TERRITORY, OCCUPIED<\/option>\n<option value=\"PA\">PANAMA<\/option>\n<option value=\"PG\">PAPUA NEW GUINEA<\/option>\n<option value=\"PY\">PARAGUAY<\/option>\n<option value=\"PE\">PERU<\/option>\n<option value=\"PH\">PHILIPPINES<\/option>\n<option value=\"PN\">PITCAIRN<\/option>\n<option value=\"PL\">POLAND<\/option>\n<option value=\"PT\">PORTUGAL<\/option>\n<option value=\"PR\">PUERTO RICO<\/option>\n<option value=\"QA\">QATAR<\/option>\n<option value=\"RE\">REUNION<\/option>\n<option value=\"RO\">ROMANIA<\/option>\n<option value=\"RU\">RUSSIAN FEDERATION<\/option>\n<option value=\"RW\">RWANDA<\/option>\n<option value=\"SH\">SAINT HELENA<\/option>\n<option value=\"KN\">SAINT KITTS AND NEVIS<\/option>\n<option value=\"LC\">SAINT 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Opportunity: 5 Takeaways from the 2025 ANA Masters of Marketing' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Commercial-Strategy-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Turning Uncertainty into Opportunity: 5 Takeaways from the 2025 ANA Masters of Marketing<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":164,"featured_media":27427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[8],"thinking_type":[18],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[64,444,233],"class_list":["post-26645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-marketing-sales","thinking_type-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - 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Previously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age. He also has held leadership roles at R\/GA and Agency.com New York. A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann\u2019s Egg Beaters and radio ads for AT&amp;T. 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