{"id":30585,"date":"2022-11-07T18:42:03","date_gmt":"2022-11-07T18:42:03","guid":{"rendered":"https:\/\/prophet.com\/?p=30585"},"modified":"2025-05-07T03:38:19","modified_gmt":"2025-05-07T03:38:19","slug":"download-gen-z-revealed-6-myths-busted","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/11\/download-gen-z-revealed-6-myths-busted\/","title":{"rendered":"Gen Z Revealed: 6 Myths Busted"},"content":{"rendered":"\n<section class=\"section-content section-mix\" style=\"background-color: rgb(51,74,255);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h1 class=\"wp-block-heading h1\" id=\"h-gen-z-revealed\">Gen Z Revealed: <\/h1>\n\n\n\n<h1 class=\"wp-block-heading h1\" id=\"h-6-myths-busted\">6 Myths Busted<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group h4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"leading-normal\">Gen Z is the target customer of the moment. Though it feels like every brand is out to win them over, too many brands miss the mark when it comes to serving this generation. Prophet set out to understand the truth behind Gen Zs preferred DTC brands and what\u2019s driving their purchasing decisions. Our latest report busts six myths about how to win with this demographic:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius h3 set-scroll to-scroll-1 link--ani-arrow\" \n            style=\"color: #22ffab; --bg-underline-color:#22ffab;\"  >\n                DOWNLOAD REPORT <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#22ffab stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:23%\">\n<div style=\"height:170px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"h3 has-blue-color has-text-color\"><strong>MYTH-BUSTING GEN Z<\/strong><\/p>\n\n\n\n<p class=\"h2\">Gen Z reveals the motivations driving purchasing decisions by responding to six myths.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Israel_WebsiteAnimation_800x500_2x-1-1.gif\" alt=\"\" class=\"wp-image-30742\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Icons_Phone_Transparent-1.gif\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <h3><b>Gen Z has a phone addiction. <\/b><\/h3>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<p class=\"h3\">Gen Z is screen-time savvy.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pl-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Icons_Eye_Transparent-1.gif\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <h3><b>Gen Z follows influencers blindly.<\/b><\/h3>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<p class=\"h3\">Gen Z prefers authentic creators over influencers, and they like to be the creators themselves.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pl-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Icons_Mouth_Transparent-1.gif\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <h3><b>Gen Z is provocative and<br> confrontational.<\/b><\/h3>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<p class=\"h3\">Gen Z is respectfully outspoken about important issues but avoids face-to-face confrontation in daily life.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pl-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Icons_Cart_Transparent-1.gif\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <h3><b>Gen Z only wants to shop online.<\/b><\/h3>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<p class=\"h3\">Gen Z uses both digital and in-store channels to get what they need.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pl-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Icons_DollarSign_Transparent-1.gif\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <h3><b>Gen Z doesn\u2019t have the money or<br> affinity to spend.<\/b><\/h3>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<p class=\"h3\">Gen Z invests in its passions and saves on everything else.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pl-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Icons_Transaction_Transparent-1.gif\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <h3><b>Gen Z votes with its wallets\u2013company<br> values are non-negotiables.<\/b><\/h3>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<p class=\"h3\">Gen Z feels they compromise their values to purchase more practical options.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pl-12 is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(51,74,255);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile block-fade-in\" style=\"grid-template-columns:auto 39%\"><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">Gen Z has at least <strong>$360 billion<\/strong> in disposable income, a number that is only growing as they enter the workforce and advance their careers, according to Gen Z Planet. They are quickly becoming the driving force of the consumer market today.&nbsp;<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"521\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/WebsiteAnimation01.gif\" alt=\"\" class=\"wp-image-30687 size-full\" \/><\/figure><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/11\/Jordan_WebsiteAnimation_800x500_2x-1.gif\" alt=\"\" class=\"wp-image-30744\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36%\">\n<p class=\"h4 has-blue-color has-text-color\"><strong>WHAT YOU&#8217;LL FIND IN THIS REPORT:&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group h4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"h4 leading-normal\">1. The factors shaping Gen Z shopping behaviors&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"h4 leading-normal\">2. Six myths impacting what Gen Z cares most about and their buying motivations&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"h4 leading-normal\">3. Best-in-class examples of brands winning with Gen Z&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"h4 leading-normal\">4. Actionable steps to reach Gen Z using the DTC Trifecta: Content, community and commerce&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius set-scroll to-scroll-2 link--ani-arrow\" \n            style=\"color: #334aff; --bg-underline-color:#334aff;\"  >\n                <u>DOWNLOAD REPORT<\/u> <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#334aff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(51,74,255);color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h4 is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">Prophet works with leading DTC companies in establishing and optimizing winning consumer strategies. Whether that\u2019s launching a DTC brand from concept through launch, or updating customer acquisition and retention strategies or expanding into new categories \u2013 Prophet is a growth and transformation partner with deep expertise in DTC and all things Gen Z.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2 has-green-color has-text-color\"><a href=\"https:\/\/prophet.com\/services\/capabilities\/dtc-strategy\/\">Check out the full list of ways we can help your DTC business grow.<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<section class=\"section-content block-fade-in section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p class=\"h4 has-blue-color has-text-color\"><strong>THE TEAM<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/claire-nassif\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/01\/nassif.jpeg\" alt=\"Claire Nassif\">\n                <\/div>\n                <p class=\"leadership-name\">Claire Nassif<\/p>\n                <p class=\"leadership-role\">Associate Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/claire-jervis\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/10\/Claire-Brown-2-e1666722976707-300x300.jpg\" alt=\"Claire Jervis\">\n                <\/div>\n                <p class=\"leadership-name\">Claire Jervis<\/p>\n                <p class=\"leadership-role\">Senior Engagement Manager<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/james-creissen\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/James_Creissen-e1667912109469-300x300.jpeg\" alt=\"James Creissen\">\n                <\/div>\n                <p class=\"leadership-name\">James Creissen<\/p>\n                <p class=\"leadership-role\">Engagement Manager<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background is-style-wide\" \/>\n<\/div><\/div>\n\n\n\n<section class=\"section-content to-scroll-1 to-scroll-2 section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div id=\"cta-anchor\"><\/div>\n<div class=\"form-container gated-page-block\">    \n    <div class=\"form-wrapper\" style=\"\">\n\n        <div class=\"header\">\n            <h3 class=\"title\"><span>Download<br><\/span> <span class=\"\">Gen Z Revealed: 6 Myths Busted<\/span><\/h3>\n        <\/div>\n        \n        <form id=\"form-gated\" class=\"download\" name=\"gated_form\">\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"first_name\" aria-label=\"First Name\">\n                    <input value=\"\" type=\"text\" id=\"first_name\" name=\"first_name\" placeholder=\"First Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"last_name\" aria-label=\"Last Name\">\n                    <input value=\"\" type=\"text\" id=\"last_name\" name=\"last_name\" placeholder=\"Last Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"company\" aria-label=\"Company\">\n                    <input value=\"\" type=\"text\" id=\"company\" name=\"company\" placeholder=\"Company*\">\n                    <span class=\"bottom-line trans\"><\/span>\t\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"seniority\" class=\"dropmenu-wrapper\" aria-label=\"Seniority\">\n                    <select id=\"seniority\" class=\"connect-seniority\" name=\"seniority\">\n                        <option value=\"\" selected=\"selected\">Role*<\/option>\n                                                    <option value=\"Analyst \/ Coordinator\">Analyst \/ Coordinator<\/option>\n<option value=\"Assistant\">Assistant<\/option>\n<option value=\"Business Unit Head\">Business Unit Head<\/option>\n<option value=\"C-Level\">C-Level<\/option>\n<option value=\"Director\">Director<\/option>\n<option value=\"General Manager \/ Managing Director\">General Manager \/ Managing Director<\/option>\n<option value=\"Manager\">Manager<\/option>\n<option value=\"President\">President<\/option>\n<option value=\"VP \/ SVP\">VP \/ SVP<\/option>\n<option value=\"Professor\">Professor<\/option>\n<option value=\"Student\">Student<\/option>\n<option value=\"Other\">Other<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"job_function\" class=\"dropmenu-wrapper\" aria-label=\"Job Function\">\n                    <select id=\"job_function\" class=\"connect-job-function\" name=\"job_function\">\n                        <option value=\"\" selected=\"selected\">Function*<\/option>\n                                                    <option value=\"Strategy\">Strategy<\/option>\n<option value=\"Legal\">Legal<\/option>\n<option value=\"Operations\">Operations<\/option>\n<option value=\"Research \/ Insights\">Research \/ Insights<\/option>\n<option value=\"Procurement\">Procurement<\/option>\n<option value=\"Digital \/ Technology\">Digital \/ Technology<\/option>\n<option value=\"Sales\">Sales<\/option>\n<option value=\"Finance\">Finance<\/option>\n<option value=\"Experience\">Experience<\/option>\n<option value=\"People \/ HR\">People \/ HR<\/option>\n<option value=\"Communications \/ PR\">Communications \/ PR<\/option>\n<option value=\"Product \/ Innovation\">Product \/ Innovation<\/option>\n<option value=\"Marketing\">Marketing<\/option>\n<option value=\"Design\">Design<\/option>\n<option value=\"Brand\">Brand<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"country\" class=\"dropmenu-wrapper\" aria-label=\"Country\">\n                    <select id=\"country\" class=\"connect-country\" name=\"country\">\n                        <option value=\"\" selected=\"selected\">Country*<\/option>\n                                                    <option value=\"DE\">GERMANY<\/option>\n<option value=\"ES\">SPAIN<\/option>\n<option value=\"CH\">SWITZERLAND<\/option>\n<option value=\"GB\">UNITED KINGDOM<\/option>\n<option value=\"US\">UNITED STATES<\/option>\n<option value=\"AF\">AFGHANISTAN<\/option>\n<option value=\"AL\">ALBANIA<\/option>\n<option value=\"DZ\">ALGERIA<\/option>\n<option value=\"AS\">AMERICAN SAMOA<\/option>\n<option value=\"AD\">ANDORRA<\/option>\n<option value=\"AO\">ANGOLA<\/option>\n<option value=\"AI\">ANGUILLA<\/option>\n<option value=\"AQ\">ANTARCTICA<\/option>\n<option value=\"AG\">ANTIGUA AND BARBUDA<\/option>\n<option value=\"AR\">ARGENTINA<\/option>\n<option value=\"AM\">ARMENIA<\/option>\n<option value=\"AW\">ARUBA<\/option>\n<option value=\"AU\">AUSTRALIA<\/option>\n<option value=\"AT\">AUSTRIA<\/option>\n<option value=\"AZ\">AZERBAIJAN<\/option>\n<option value=\"BS\">BAHAMAS<\/option>\n<option value=\"BH\">BAHRAIN<\/option>\n<option value=\"BD\">BANGLADESH<\/option>\n<option value=\"BB\">BARBADOS<\/option>\n<option value=\"BY\">BELARUS<\/option>\n<option value=\"BE\">BELGIUM<\/option>\n<option value=\"BZ\">BELIZE<\/option>\n<option value=\"BJ\">BENIN<\/option>\n<option value=\"BM\">BERMUDA<\/option>\n<option value=\"BT\">BHUTAN<\/option>\n<option value=\"BO\">BOLIVIA<\/option>\n<option value=\"BA\">BOSNIA AND HERZEGOVINA<\/option>\n<option value=\"BW\">BOTSWANA<\/option>\n<option value=\"BV\">BOUVET ISLAND<\/option>\n<option value=\"BR\">BRAZIL<\/option>\n<option value=\"IO\">BRITISH INDIAN OCEAN TERRITORY<\/option>\n<option value=\"BN\">BRUNEI DARUSSALAM<\/option>\n<option value=\"BG\">BULGARIA<\/option>\n<option value=\"BF\">BURKINA FASO<\/option>\n<option value=\"BI\">BURUNDI<\/option>\n<option value=\"KH\">CAMBODIA<\/option>\n<option value=\"CM\">CAMEROON<\/option>\n<option value=\"CA\">CANADA<\/option>\n<option value=\"CV\">CAPE VERDE<\/option>\n<option value=\"KY\">CAYMAN ISLANDS<\/option>\n<option value=\"CF\">CENTRAL AFRICAN REPUBLIC<\/option>\n<option value=\"TD\">CHAD<\/option>\n<option value=\"CL\">CHILE<\/option>\n<option value=\"CN\">CHINA<\/option>\n<option value=\"CX\">CHRISTMAS ISLAND<\/option>\n<option value=\"CC\">COCOS (KEELING) ISLANDS<\/option>\n<option value=\"CO\">COLOMBIA<\/option>\n<option value=\"KM\">COMOROS<\/option>\n<option value=\"CG\">CONGO<\/option>\n<option value=\"CD\">CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n<option value=\"CK\">COOK ISLANDS<\/option>\n<option value=\"CR\">COSTA RICA<\/option>\n<option value=\"CI\">COTE D&#8217;IVOIRE<\/option>\n<option value=\"HR\">CROATIA<\/option>\n<option value=\"CU\">CUBA<\/option>\n<option value=\"CY\">CYPRUS<\/option>\n<option value=\"CZ\">CZECH REPUBLIC<\/option>\n<option value=\"DK\">DENMARK<\/option>\n<option value=\"DJ\">DJIBOUTI<\/option>\n<option value=\"DM\">DOMINICA<\/option>\n<option value=\"DO\">DOMINICAN REPUBLIC<\/option>\n<option value=\"EC\">ECUADOR<\/option>\n<option value=\"EG\">EGYPT<\/option>\n<option value=\"SV\">EL SALVADOR<\/option>\n<option value=\"GQ\">EQUATORIAL GUINEA<\/option>\n<option value=\"ER\">ERITREA<\/option>\n<option value=\"EE\">ESTONIA<\/option>\n<option value=\"ET\">ETHIOPIA<\/option>\n<option value=\"FK\">FALKLAND ISLANDS (MALVINAS)<\/option>\n<option value=\"FO\">FAROE ISLANDS<\/option>\n<option value=\"FJ\">FIJI<\/option>\n<option value=\"FI\">FINLAND<\/option>\n<option value=\"FR\">FRANCE<\/option>\n<option value=\"GF\">FRENCH GUIANA<\/option>\n<option value=\"PF\">FRENCH POLYNESIA<\/option>\n<option value=\"TF\">FRENCH SOUTHERN TERRITORIES<\/option>\n<option value=\"GA\">GABON<\/option>\n<option value=\"GM\">GAMBIA<\/option>\n<option value=\"GE\">GEORGIA<\/option>\n<option value=\"GH\">GHANA<\/option>\n<option value=\"GI\">GIBRALTAR<\/option>\n<option value=\"GR\">GREECE<\/option>\n<option value=\"GL\">GREENLAND<\/option>\n<option value=\"GD\">GRENADA<\/option>\n<option value=\"GP\">GUADELOUPE<\/option>\n<option value=\"GU\">GUAM<\/option>\n<option value=\"GT\">GUATEMALA<\/option>\n<option value=\"GN\">GUINEA<\/option>\n<option value=\"GW\">GUINEA-BISSAU<\/option>\n<option value=\"GY\">GUYANA<\/option>\n<option value=\"HT\">HAITI<\/option>\n<option value=\"HM\">HEARD ISLAND AND MCDONALD ISLANDS<\/option>\n<option value=\"VA\">HOLY SEE (VATICAN CITY STATE)<\/option>\n<option value=\"HN\">HONDURAS<\/option>\n<option value=\"HK\">HONG KONG<\/option>\n<option value=\"HU\">HUNGARY<\/option>\n<option value=\"IS\">ICELAND<\/option>\n<option value=\"IN\">INDIA<\/option>\n<option value=\"ID\">INDONESIA<\/option>\n<option value=\"IR\">IRAN, ISLAMIC REPUBLIC OF<\/option>\n<option value=\"IQ\">IRAQ<\/option>\n<option value=\"IE\">IRELAND<\/option>\n<option value=\"IL\">ISRAEL<\/option>\n<option value=\"IT\">ITALY<\/option>\n<option value=\"JM\">JAMAICA<\/option>\n<option value=\"JP\">JAPAN<\/option>\n<option 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