{"id":33718,"date":"2023-12-05T15:25:00","date_gmt":"2023-12-05T15:25:00","guid":{"rendered":"https:\/\/prophet.com\/?p=33718"},"modified":"2024-05-29T15:12:49","modified_gmt":"2024-05-29T15:12:49","slug":"winning-through-platforms-when-everyone-has-one","status":"publish","type":"post","link":"https:\/\/prophet.com\/2023\/12\/winning-through-platforms-when-everyone-has-one\/","title":{"rendered":"Winning Through Platforms When Everyone Has One"},"content":{"rendered":"\n
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BOOK<\/strong><\/p>\n<\/div>\n\n\n\n

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Winning Through Platforms: How to Succeed When Every Competitor Has One<\/h1>\n\n\n\n

TED MOSER<\/p>\n\n\n\n

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Summary<\/h2>\n\n\n\n

Digital platforms are no longer for just the tech elite. They\u2019re spreading to every company and industry, powered by the growth of sensors, streaming data, and AI. Platforms are to the 2020s what websites were to the 2000s. Websites let a company watch a prospective customer shop, interact with them as they explore, and add enough value during consideration to earn customer choice. Platforms \u2013 enabled by sensors, cloud hosting, and algorithms \u2013light the valuable customer user journey that was formerly dark. They enable the company to watch the customer use what they have acquired, interact with the customer as they and others use, and add enough value to energize customer lifetime value growth.   <\/p>\n\n\n\n

Just as companies wouldn\u2019t have been able to thrive without deploying a website, going forward, they won\u2019t be able to thrive without deploying a platform approach to business.   <\/p>\n\n\n\n

How will you use platforms to drive your business success? And how will you succeed competitively when your markets get platform-crowded? Learn how to achieve uncommon growth with the help of the first competitive strategy and growth playbook written for current and aspiring platform companies. In the book, Prophet senior partner Ted Moser uses his years of advising many of the world\u2019s leading technology companies, to reveal how to win through platforms.  <\/p>\n\n\n\n

\u201cWinning Through Platforms\u201d decodes growth moves from a decade of platform competition, then communicates those moves through a platform playbook. It includes 24 proven platform strategies\u2015such as customer coalition design, in-use enrichment, AI branding, and more.  <\/p>\n\n\n\n

These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act. <\/p>\n\n\n\n

This impactful playbook will teach you how to: <\/p>\n\n\n\n