{"id":338,"name":"Michael Au","url":"","description":"Michael is a Senior Associate at Prophet\u2019s Hong Kong office. \r\nSince joining Prophet, Michael has been involved in projects for globally recognized clients across a range of industries, including insurance, transportation, as well as retail and consumer. Notably, he has supported customer segmentation and demand space analyses that helped to prioritize key growth opportunities across 3 markets in APAC.\r\n\r\nPrior to joining Prophet, Michael was at a multinational management consulting firm where he had 2 years of experience supporting both domestic and international clients in strategy engagements, including competitor analysis, market entry and expansion strategy assessment, feasibility studies, and organizational design. Notably, he supported a client, a major player within Asia\u2019s F&B sector, to select a JV partner for the expansion of its product and brand into key European markets. Michael\u2019s support in this project and others led clients to achieve clear insights into competitor capabilities and areas of growth, a refined organizational strategy, and increased confidence in market entry strategy. \r\n\r\nMichael received a B.A. from King\u2019s College London and an M.Sc from University College London.","link":"https:\/\/prophet.com\/author\/michael-au\/","slug":"michael-au","avatar_urls":{"24":"https:\/\/prophet.com\/wp-content\/uploads\/2023\/04\/Michael_au_HS-300x300.jpg","48":"https:\/\/prophet.com\/wp-content\/uploads\/2023\/04\/Michael_au_HS-300x300.jpg","96":"https:\/\/prophet.com\/wp-content\/uploads\/2023\/04\/Michael_au_HS-300x300.jpg"},"meta":[],"pll_duplicate_content":[],"acf":[],"yoast_head":"\nMichael Au: Senior Associate | Prophet<\/title>\n<meta name=\"description\" content=\"Michael is a Senior Associate at Prophet\u2019s Hong Kong office.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Since joining Prophet, Michael has been involved in projects for globally recognized clients across a range of industries, including insurance, transportation, as well as retail and consumer. Notably, he has supported customer segmentation and demand space analyses that helped to prioritize key growth opportunities across 3 markets in APAC. Prior to joining Prophet, Michael was at a multinational management consulting firm where he had 2 years of experience supporting both domestic and international clients in strategy engagements, including competitor analysis, market entry and expansion strategy assessment, feasibility studies, and organizational design. Notably, he supported a client, a major player within Asia\u2019s F&B sector, to select a JV partner for the expansion of its product and brand into key European markets. 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