{"id":35575,"date":"2025-01-22T19:44:40","date_gmt":"2025-01-22T19:44:40","guid":{"rendered":"https:\/\/prophet.com\/?p=35575"},"modified":"2025-09-05T16:48:15","modified_gmt":"2025-09-05T16:48:15","slug":"download-bridging-brand-and-demand-in-commercial-banking","status":"publish","type":"post","link":"https:\/\/prophet.com\/2025\/01\/download-bridging-brand-and-demand-in-commercial-banking\/","title":{"rendered":"Bridging Brand and Demand: How to Unlock Competitive Advantage in Commercial Banking"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:mb-32 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p class=\"h5 has-text-color\" style=\"color:#00ffb5\"><strong>REPORT<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2 has-white-color has-text-color\" id=\"h-bridging-brand-and-demand-how-to-unlock-competitive-advantage-in-commercial-banking\">Bridging Brand and Demand: How to Unlock Competitive Advantage in Commercial Banking<\/h1>\n\n\n\n<p>The commercial banking industry is facing unprecedented challenges and opportunities. From rising client expectations to rapid technological shifts, staying relevant demands more than just keeping up\u2014it requires a bold, client-first approach to growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius white set-scroll to-scroll-cta\" \n            style=\"color: #0a0a0a; \"  >\n                Download  \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><em>Part 1 of our exclusive 3-part series on driving growth and relevance in commercial banking<\/em>. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This first installment uncovers the critical strategies to align brand-building and demand generation efforts, unlocking sustainable growth in an era of constant change.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"h3\">Key Learnings:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Why the gap between brand-building and demand generation limits growth\u2014and how commercial banks can bridge it.\u202f&nbsp;<\/li>\n\n\n\n<li>Actionable insights to enhance client engagement and position your bank for sustainable growth.\u202f&nbsp;<\/li>\n\n\n\n<li>Key strategies to differentiate your organization in an increasingly crowded market.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"h2\">What\u2019s Next?<\/p>\n\n\n\n<p>Future articles in this series will dive deeper into reimagining client experiences, rethinking product architectures, and fostering cultural alignment to position commercial banks for long-term success.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h3 white set-scroll to-scroll-cta\"><span style=\"text-decoration: underline\">Download Now<\/span><\/p>\n\n\n\n<p>Get started today by downloading this report and take the first step toward driving meaningful growth and relevance in commercial banking. Contact our team to learn how we can help you successfully integrated brand and demand marketing strategies that lead to uncommon growth.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_90f6f81bd6c5eb43919cef7a9aafd456\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Authors<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/gsmith\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Gordon Smith<\/p>\n                                        <p class=\"role\">Senior Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/adam-tremblay\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/09\/big-adam_tremblay_new-headshot_B_W-300x300.jpeg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Adam Tremblay<\/p>\n                                        <p class=\"role\">Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/derek-kopen\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/07\/Derek-Kopen-hs.jpeg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Derek Kopen<\/p>\n                                        <p class=\"role\">Associate Partner, Digital<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n            <h3 class=\"title\">Share<\/h3>\n            <ul class=\"social-icons\">\n                <li class=\"icon\"> \n                    <a href=\"#\" target=\"_blank\" class=\"linkedin sharer\"><span class=\"icon-linkedin\" 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wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div id=\"cta-anchor\"><\/div>\n<div class=\"form-container gated-page-block\">    \n    <div class=\"form-wrapper\" style=\"\">\n\n        <div class=\"header\">\n            <h3 class=\"title\"><span>Download<\/span> <span class=\"\"><br>Bridging Brand and Demand in Commercial Banking <\/span><\/h3>\n        <\/div>\n        \n        <form id=\"form-gated\" class=\"download\" name=\"gated_form\">\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"first_name\" aria-label=\"First Name\">\n                    <input value=\"\" type=\"text\" id=\"first_name\" name=\"first_name\" placeholder=\"First Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"last_name\" aria-label=\"Last Name\">\n                    <input value=\"\" type=\"text\" 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value=\"Assistant\">Assistant<\/option>\n<option value=\"Business Unit Head\">Business Unit Head<\/option>\n<option value=\"C-Level\">C-Level<\/option>\n<option value=\"Director\">Director<\/option>\n<option value=\"General Manager \/ Managing Director\">General Manager \/ Managing Director<\/option>\n<option value=\"Manager\">Manager<\/option>\n<option value=\"President\">President<\/option>\n<option value=\"VP \/ SVP\">VP \/ SVP<\/option>\n<option value=\"Professor\">Professor<\/option>\n<option value=\"Student\">Student<\/option>\n<option value=\"Other\">Other<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"job_function\" class=\"dropmenu-wrapper\" aria-label=\"Job Function\">\n                    <select id=\"job_function\" class=\"connect-job-function\" name=\"job_function\">\n                        <option value=\"\" selected=\"selected\">Function*<\/option>\n                                                    <option value=\"Strategy\">Strategy<\/option>\n<option value=\"Legal\">Legal<\/option>\n<option value=\"Operations\">Operations<\/option>\n<option value=\"Research \/ Insights\">Research \/ Insights<\/option>\n<option value=\"Procurement\">Procurement<\/option>\n<option value=\"Digital \/ Technology\">Digital \/ Technology<\/option>\n<option value=\"Sales\">Sales<\/option>\n<option value=\"Finance\">Finance<\/option>\n<option value=\"Experience\">Experience<\/option>\n<option value=\"People \/ HR\">People \/ HR<\/option>\n<option value=\"Communications \/ PR\">Communications \/ PR<\/option>\n<option value=\"Product \/ Innovation\">Product \/ Innovation<\/option>\n<option value=\"Marketing\">Marketing<\/option>\n<option value=\"Design\">Design<\/option>\n<option value=\"Brand\">Brand<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"country\" class=\"dropmenu-wrapper\" aria-label=\"Country\">\n                    <select id=\"country\" class=\"connect-country\" name=\"country\">\n                        <option value=\"\" selected=\"selected\">Country*<\/option>\n                                                    <option value=\"DE\">GERMANY<\/option>\n<option value=\"ES\">SPAIN<\/option>\n<option value=\"CH\">SWITZERLAND<\/option>\n<option value=\"GB\">UNITED KINGDOM<\/option>\n<option value=\"US\">UNITED STATES<\/option>\n<option value=\"AF\">AFGHANISTAN<\/option>\n<option value=\"AL\">ALBANIA<\/option>\n<option value=\"DZ\">ALGERIA<\/option>\n<option value=\"AS\">AMERICAN SAMOA<\/option>\n<option value=\"AD\">ANDORRA<\/option>\n<option value=\"AO\">ANGOLA<\/option>\n<option value=\"AI\">ANGUILLA<\/option>\n<option value=\"AQ\">ANTARCTICA<\/option>\n<option value=\"AG\">ANTIGUA AND BARBUDA<\/option>\n<option value=\"AR\">ARGENTINA<\/option>\n<option value=\"AM\">ARMENIA<\/option>\n<option value=\"AW\">ARUBA<\/option>\n<option value=\"AU\">AUSTRALIA<\/option>\n<option value=\"AT\">AUSTRIA<\/option>\n<option value=\"AZ\">AZERBAIJAN<\/option>\n<option value=\"BS\">BAHAMAS<\/option>\n<option value=\"BH\">BAHRAIN<\/option>\n<option value=\"BD\">BANGLADESH<\/option>\n<option value=\"BB\">BARBADOS<\/option>\n<option value=\"BY\">BELARUS<\/option>\n<option value=\"BE\">BELGIUM<\/option>\n<option value=\"BZ\">BELIZE<\/option>\n<option value=\"BJ\">BENIN<\/option>\n<option value=\"BM\">BERMUDA<\/option>\n<option value=\"BT\">BHUTAN<\/option>\n<option value=\"BO\">BOLIVIA<\/option>\n<option value=\"BA\">BOSNIA AND HERZEGOVINA<\/option>\n<option value=\"BW\">BOTSWANA<\/option>\n<option value=\"BV\">BOUVET ISLAND<\/option>\n<option value=\"BR\">BRAZIL<\/option>\n<option value=\"IO\">BRITISH INDIAN OCEAN TERRITORY<\/option>\n<option value=\"BN\">BRUNEI DARUSSALAM<\/option>\n<option value=\"BG\">BULGARIA<\/option>\n<option value=\"BF\">BURKINA FASO<\/option>\n<option value=\"BI\">BURUNDI<\/option>\n<option value=\"KH\">CAMBODIA<\/option>\n<option value=\"CM\">CAMEROON<\/option>\n<option value=\"CA\">CANADA<\/option>\n<option value=\"CV\">CAPE VERDE<\/option>\n<option value=\"KY\">CAYMAN ISLANDS<\/option>\n<option value=\"CF\">CENTRAL AFRICAN REPUBLIC<\/option>\n<option value=\"TD\">CHAD<\/option>\n<option value=\"CL\">CHILE<\/option>\n<option value=\"CN\">CHINA<\/option>\n<option value=\"CX\">CHRISTMAS ISLAND<\/option>\n<option value=\"CC\">COCOS (KEELING) ISLANDS<\/option>\n<option value=\"CO\">COLOMBIA<\/option>\n<option value=\"KM\">COMOROS<\/option>\n<option value=\"CG\">CONGO<\/option>\n<option value=\"CD\">CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n<option value=\"CK\">COOK ISLANDS<\/option>\n<option value=\"CR\">COSTA RICA<\/option>\n<option value=\"CI\">COTE D&#8217;IVOIRE<\/option>\n<option value=\"HR\">CROATIA<\/option>\n<option value=\"CU\">CUBA<\/option>\n<option value=\"CY\">CYPRUS<\/option>\n<option value=\"CZ\">CZECH REPUBLIC<\/option>\n<option value=\"DK\">DENMARK<\/option>\n<option value=\"DJ\">DJIBOUTI<\/option>\n<option value=\"DM\">DOMINICA<\/option>\n<option value=\"DO\">DOMINICAN REPUBLIC<\/option>\n<option value=\"EC\">ECUADOR<\/option>\n<option value=\"EG\">EGYPT<\/option>\n<option value=\"SV\">EL SALVADOR<\/option>\n<option value=\"GQ\">EQUATORIAL GUINEA<\/option>\n<option value=\"ER\">ERITREA<\/option>\n<option value=\"EE\">ESTONIA<\/option>\n<option value=\"ET\">ETHIOPIA<\/option>\n<option value=\"FK\">FALKLAND ISLANDS (MALVINAS)<\/option>\n<option value=\"FO\">FAROE ISLANDS<\/option>\n<option value=\"FJ\">FIJI<\/option>\n<option value=\"FI\">FINLAND<\/option>\n<option value=\"FR\">FRANCE<\/option>\n<option value=\"GF\">FRENCH GUIANA<\/option>\n<option value=\"PF\">FRENCH POLYNESIA<\/option>\n<option value=\"TF\">FRENCH SOUTHERN TERRITORIES<\/option>\n<option value=\"GA\">GABON<\/option>\n<option value=\"GM\">GAMBIA<\/option>\n<option value=\"GE\">GEORGIA<\/option>\n<option value=\"GH\">GHANA<\/option>\n<option value=\"GI\">GIBRALTAR<\/option>\n<option value=\"GR\">GREECE<\/option>\n<option value=\"GL\">GREENLAND<\/option>\n<option value=\"GD\">GRENADA<\/option>\n<option value=\"GP\">GUADELOUPE<\/option>\n<option value=\"GU\">GUAM<\/option>\n<option value=\"GT\">GUATEMALA<\/option>\n<option value=\"GN\">GUINEA<\/option>\n<option value=\"GW\">GUINEA-BISSAU<\/option>\n<option value=\"GY\">GUYANA<\/option>\n<option value=\"HT\">HAITI<\/option>\n<option value=\"HM\">HEARD ISLAND AND MCDONALD ISLANDS<\/option>\n<option value=\"VA\">HOLY SEE (VATICAN CITY STATE)<\/option>\n<option value=\"HN\">HONDURAS<\/option>\n<option value=\"HK\">HONG KONG<\/option>\n<option value=\"HU\">HUNGARY<\/option>\n<option value=\"IS\">ICELAND<\/option>\n<option value=\"IN\">INDIA<\/option>\n<option value=\"ID\">INDONESIA<\/option>\n<option value=\"IR\">IRAN, ISLAMIC REPUBLIC OF<\/option>\n<option value=\"IQ\">IRAQ<\/option>\n<option value=\"IE\">IRELAND<\/option>\n<option value=\"IL\">ISRAEL<\/option>\n<option value=\"IT\">ITALY<\/option>\n<option value=\"JM\">JAMAICA<\/option>\n<option value=\"JP\">JAPAN<\/option>\n<option value=\"JO\">JORDAN<\/option>\n<option value=\"KZ\">KAZAKHSTAN<\/option>\n<option value=\"KE\">KENYA<\/option>\n<option value=\"KI\">KIRIBATI<\/option>\n<option value=\"KP\">KOREA, DEMOCRATIC PEOPLE&#8217;S REPUBLIC OF<\/option>\n<option value=\"KR\">KOREA, REPUBLIC OF<\/option>\n<option value=\"KW\">KUWAIT<\/option>\n<option value=\"KG\">KYRGYZSTAN<\/option>\n<option value=\"LA\">LAO PEOPLE&#8217;S DEMOCRATIC REPUBLIC<\/option>\n<option value=\"LV\">LATVIA<\/option>\n<option value=\"LB\">LEBANON<\/option>\n<option value=\"LS\">LESOTHO<\/option>\n<option value=\"LR\">LIBERIA<\/option>\n<option value=\"LY\">LIBYAN ARAB JAMAHIRIYA<\/option>\n<option value=\"LI\">LIECHTENSTEIN<\/option>\n<option value=\"LT\">LITHUANIA<\/option>\n<option value=\"LU\">LUXEMBOURG<\/option>\n<option value=\"MO\">MACAO<\/option>\n<option value=\"MK\">MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF<\/option>\n<option value=\"MG\">MADAGASCAR<\/option>\n<option value=\"MW\">MALAWI<\/option>\n<option value=\"MY\">MALAYSIA<\/option>\n<option value=\"MV\">MALDIVES<\/option>\n<option value=\"ML\">MALI<\/option>\n<option value=\"MT\">MALTA<\/option>\n<option value=\"MH\">MARSHALL ISLANDS<\/option>\n<option value=\"MQ\">MARTINIQUE<\/option>\n<option value=\"MR\">MAURITANIA<\/option>\n<option value=\"MU\">MAURITIUS<\/option>\n<option value=\"YT\">MAYOTTE<\/option>\n<option value=\"MX\">MEXICO<\/option>\n<option value=\"FM\">MICRONESIA, FEDERATED STATES OF<\/option>\n<option value=\"MD\">MOLDOVA, REPUBLIC OF<\/option>\n<option value=\"MC\">MONACO<\/option>\n<option value=\"MN\">MONGOLIA<\/option>\n<option value=\"MS\">MONTSERRAT<\/option>\n<option value=\"MA\">MOROCCO<\/option>\n<option value=\"MZ\">MOZAMBIQUE<\/option>\n<option value=\"MM\">MYANMAR<\/option>\n<option value=\"NA\">NAMIBIA<\/option>\n<option value=\"NR\">NAURU<\/option>\n<option value=\"NP\">NEPAL<\/option>\n<option value=\"NL\">NETHERLANDS<\/option>\n<option value=\"AN\">NETHERLANDS ANTILLES<\/option>\n<option value=\"NC\">NEW CALEDONIA<\/option>\n<option value=\"NZ\">NEW ZEALAND<\/option>\n<option value=\"NI\">NICARAGUA<\/option>\n<option value=\"NE\">NIGER<\/option>\n<option value=\"NG\">NIGERIA<\/option>\n<option value=\"NU\">NIUE<\/option>\n<option value=\"NF\">NORFOLK ISLAND<\/option>\n<option value=\"MP\">NORTHERN MARIANA ISLANDS<\/option>\n<option value=\"NO\">NORWAY<\/option>\n<option value=\"OM\">OMAN<\/option>\n<option value=\"PK\">PAKISTAN<\/option>\n<option value=\"PW\">PALAU<\/option>\n<option value=\"PS\">PALESTINIAN TERRITORY, OCCUPIED<\/option>\n<option value=\"PA\">PANAMA<\/option>\n<option value=\"PG\">PAPUA NEW GUINEA<\/option>\n<option value=\"PY\">PARAGUAY<\/option>\n<option value=\"PE\">PERU<\/option>\n<option value=\"PH\">PHILIPPINES<\/option>\n<option value=\"PN\">PITCAIRN<\/option>\n<option value=\"PL\">POLAND<\/option>\n<option value=\"PT\">PORTUGAL<\/option>\n<option value=\"PR\">PUERTO RICO<\/option>\n<option value=\"QA\">QATAR<\/option>\n<option value=\"RE\">REUNION<\/option>\n<option value=\"RO\">ROMANIA<\/option>\n<option value=\"RU\">RUSSIAN FEDERATION<\/option>\n<option value=\"RW\">RWANDA<\/option>\n<option value=\"SH\">SAINT HELENA<\/option>\n<option value=\"KN\">SAINT KITTS AND NEVIS<\/option>\n<option value=\"LC\">SAINT LUCIA<\/option>\n<option value=\"PM\">SAINT PIERRE AND MIQUELON<\/option>\n<option value=\"VC\">SAINT VINCENT AND THE GRENADINES<\/option>\n<option value=\"WS\">SAMOA<\/option>\n<option value=\"SM\">SAN MARINO<\/option>\n<option value=\"ST\">SAO TOME AND PRINCIPE<\/option>\n<option value=\"SA\">SAUDI ARABIA<\/option>\n<option value=\"SN\">SENEGAL<\/option>\n<option value=\"CS\">SERBIA AND MONTENEGRO<\/option>\n<option value=\"SC\">SEYCHELLES<\/option>\n<option value=\"SL\">SIERRA LEONE<\/option>\n<option value=\"SG\">SINGAPORE<\/option>\n<option value=\"SK\">SLOVAKIA<\/option>\n<option value=\"SI\">SLOVENIA<\/option>\n<option value=\"SB\">SOLOMON ISLANDS<\/option>\n<option value=\"SO\">SOMALIA<\/option>\n<option value=\"ZA\">SOUTH AFRICA<\/option>\n<option value=\"GS\">SOUTH GEORGIA AND THE SOUTH SANDWICH ISLANDS<\/option>\n<option value=\"LK\">SRI LANKA<\/option>\n<option value=\"SD\">SUDAN<\/option>\n<option value=\"SR\">SURINAME<\/option>\n<option value=\"SJ\">SVALBARD AND JAN MAYEN<\/option>\n<option value=\"SZ\">SWAZILAND<\/option>\n<option value=\"SE\">SWEDEN<\/option>\n<option value=\"SY\">SYRIAN ARAB REPUBLIC<\/option>\n<option value=\"TW\">TAIWAN, PROVINCE OF CHINA<\/option>\n<option value=\"TJ\">TAJIKISTAN<\/option>\n<option value=\"TZ\">TANZANIA, UNITED REPUBLIC OF<\/option>\n<option value=\"TH\">THAILAND<\/option>\n<option value=\"TL\">TIMOR-LESTE<\/option>\n<option value=\"TG\">TOGO<\/option>\n<option value=\"TK\">TOKELAU<\/option>\n<option value=\"TO\">TONGA<\/option>\n<option value=\"TT\">TRINIDAD AND TOBAGO<\/option>\n<option value=\"TN\">TUNISIA<\/option>\n<option value=\"TR\">TURKEY<\/option>\n<option value=\"TM\">TURKMENISTAN<\/option>\n<option value=\"TC\">TURKS AND CAICOS ISLANDS<\/option>\n<option value=\"TV\">TUVALU<\/option>\n<option value=\"UG\">UGANDA<\/option>\n<option value=\"UA\">UKRAINE<\/option>\n<option value=\"AE\">UNITED ARAB EMIRATES<\/option>\n<option value=\"UM\">UNITED STATES MINOR OUTLYING ISLANDS<\/option>\n<option value=\"UY\">URUGUAY<\/option>\n<option value=\"UZ\">UZBEKISTAN<\/option>\n<option value=\"VU\">VANUATU<\/option>\n<option value=\"VE\">VENEZUELA<\/option>\n<option value=\"VN\">VIET NAM<\/option>\n<option value=\"VG\">VIRGIN ISLANDS, BRITISH<\/option>\n<option value=\"VI\">VIRGIN ISLANDS, U.S.<\/option>\n<option value=\"WF\">WALLIS AND FUTUNA<\/option>\n<option value=\"EH\">WESTERN SAHARA<\/option>\n<option value=\"YE\">YEMEN<\/option>\n<option value=\"ZM\">ZAMBIA<\/option>\n<option value=\"ZW\">ZIMBABWE<\/option>                                            <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row state-province-row hidden\">\n                <label for=\"state_province\" class=\"dropmenu-wrapper\" aria-label=\"State or 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6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":260,"featured_media":2409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[8],"thinking_type":[18],"thinking_sub_brand":[28],"thinking_capability":[],"coauthors":[458,604,692],"class_list":["post-35575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-marketing-sales","thinking_type-research","thinking_sub_brand-financial-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bridging Brand and Demand in Commercial Banking | Prophet<\/title>\n<meta name=\"description\" content=\"Explore Prophet\u2018s latest research to learn how to unlock a competitive advantage in 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Prophet\u2019s San Francisco office. A builder at heart, Gordon understands the importance of research, provocation, empathy, and capability development when helping his clients bridge the chasm from imagination to transformation. Gordon looks at the role of financial services differently. Whether he\u2019s working with a Fortune 50 company or an emerging FinTech, he believes financial services brands can only succeed when they are purpose-driven. This means truly embracing a commitment to human-centered design with the mission of creating value for customers, the enterprise, and society. Before joining Prophet, Gordon was a principal at Deloitte Digital, leading the financial services teams within Deloitte Studios, a full-service creative consultancy. He started his career at Accenture and later was a founding team member of an investment management firm that was spun out of Morgan Stanley and acquired by PIMCO. Gordon earned an MBA in entrepreneurship from the Wharton School of the University of Pennsylvania and a B.S. in finance from Virginia Tech. Gordon and his wife Kristin call Cardiff by the Sea, California home where they try to keep up with the endless curiosity of their three sons.","url":"https:\/\/prophet.com\/author\/gsmith\/"}]}},"lang":"en","translations":{"en":35575},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/35575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/260"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=35575"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/35575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/2409"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=35575"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=35575"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=35575"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=35575"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=35575"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=35575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}