{"id":35616,"date":"2025-01-30T20:59:55","date_gmt":"2025-01-30T20:59:55","guid":{"rendered":"https:\/\/prophet.com\/?p=35616"},"modified":"2025-09-05T16:48:07","modified_gmt":"2025-09-05T16:48:07","slug":"the-multiplier-effect-a-cmos-guide-to-brand-building-in-the-performance-era","status":"publish","type":"post","link":"https:\/\/prophet.com\/2025\/01\/the-multiplier-effect-a-cmos-guide-to-brand-building-in-the-performance-era\/","title":{"rendered":"The Multiplier Effect: A CMO\u2019s Guide to Brand-Building in the Performance Era"},"content":{"rendered":"\n
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RESEARCH<\/strong><\/p>\n<\/div>\n\n\n\n

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The Multiplier Effect: A CMO\u2019s Guide to Brand-Building in the Performance Era<\/h1>\n\n\n\n

Research from WARC, Prophet, Bera.ai, System1 and Analytic Partners reveals how advertisers are missing significant revenue-generating opportunities.<\/p>\n<\/div>\n\n\n\n

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We are excited to introduce a new WARC<\/strong> research report, \u201cThe Multiplier Effect: A CMO\u2019s Guide to Brand-Building in the Performance Era<\/em>\u201d that Prophet contributed to in partnership with experts from Analytic Partners<\/strong>, BERA.ai<\/strong> and System1<\/strong>. The report is based on data and insights from this first-of-its kind coalition to highlight why it\u2019s critical to get balance between brand and performance marketing investment right \u2013 or risk leaving revenue-generating opportunities on the table. Download a free copy today<\/a>.  <\/p>\n\n\n\n

Infused with data and insights from our report \u201cBrand and Demand: Marketing\u2019s Greatest Love Story<\/a>\u201d this research explores the gap in how companies approach advertising: the silos between brand and performance across creative, media, budgeting and measurement. <\/p>\n\n\n\n

Through our data and analysis, we found that the strongest returns from advertising investment come from using brand equity as an accelerant for commercial performance. By fully integrating this investment in brand equity with performance tactics, you can unlock growth and maximize the return on your spend. <\/p>\n\n\n\n

Read this report if you are a marketing or business leader looking to build brand equity and turn your performance marketing into a high-impact growth driver.  <\/p>\n\n\n\n

Download Report<\/a> <\/p>\n<\/div>\n\n\n\n

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Contributors<\/h3>\n