{"id":37766,"date":"2026-02-03T22:54:42","date_gmt":"2026-02-03T22:54:42","guid":{"rendered":"https:\/\/prophet.com\/?post_type=news-press&#038;p=37766"},"modified":"2026-02-27T17:05:32","modified_gmt":"2026-02-27T17:05:32","slug":"prophet-launches-agentic-ai-platform-maia","status":"publish","type":"news-press","link":"https:\/\/prophet.com\/news-press\/prophet-launches-agentic-ai-platform-maia\/","title":{"rendered":"Prophet Launches Agentic AI Platform MAIA"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\">PRESS RELEASE<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2\" id=\"h-prophet-launches-agentic-ai-platform-maia\">Prophet Launches Agentic AI Platform MAIA<\/h1>\n\n\n\n<p>February 27, 2026<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>NEW YORK \u2013 Global growth and creative firm Prophet today unveiled its agentic AI platform, MAIA (Multi-Agent Intelligent Assistant). MAIA operates as a one-stop shop for teams to access Prophet\u2019s full suite of AI-powered client solutions.<\/p>\n\n\n\n<p>MAIA orchestrates and accelerates the work teams do by integrating seamlessly with client workflows and includes key features that can be customized to unlock uncommon growth:<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Multiple LLMs Access:\u00a0Use and compare the responses from leading LLMs, including OpenAI, Google, Anthropic, and others.<\/li>\n\n\n\n<li>Growing Agent Library to Address Real-Time Needs:\u00a0Access a portfolio of pre-built, customizable AI agents to enhance the depth and speed of research, insights, exploration, innovation, validation, and activation. The agents are built with Prophet\u2019s proprietary methods and workflows to provide a unique knowledge base beyond generic LLMs.<\/li>\n\n\n\n<li><a href=\"https:\/\/prophet.com\/news-press\/prophet-launches-the-ai-accelerator-network-with-leading-ai-companies\/\">Prophet\u2019s AI Accelerator Network:<\/a><a href=\"https:\/\/prophet.com\/news-press\/prophet-launches-the-ai-accelerator-network-with-leading-ai-companies\/\">\u00a0<\/a>Access a network of vetted, best-in-class AI partners that work in conjunction with Prophet\u2019s advisory services to power solutions in Marketing Transformation, Insights &amp; Intelligence, Creative and Agentic Workflows.<\/li>\n<\/ul>\n\n\n\n<p>\u201cThe real unlock with AI is growth, not just efficiency,\u201d said Michael Dunn, Chairman and CEO, Prophet. \u201cLaunching MAIA to the marketplace is the next phase of our mission to bring clients more choice, richer insights and greater speed-to-market and impact through AI-powered solutions.\u201d<\/p>\n\n\n\n<p>Through MAIA, Prophet offers its teams and clients several AI-powered benefits, including:<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Deeper market understanding<\/li>\n\n\n\n<li>Real-time customer pulse checks<\/li>\n\n\n\n<li>Growing library of agents to address real-time needs<\/li>\n\n\n\n<li>Faster-to-market pilots<\/li>\n\n\n\n<li>Stronger business cases around new products and services<\/li>\n\n\n\n<li>Innovation fueled by more data inputs<\/li>\n<\/ul>\n\n\n\n<p>\u201cWhen we surveyed the landscape, there wasn\u2019t a solution offering broad choices, commercial agility and scalability and effective governance in one platform, and that\u2019s why we built MAIA,\u201d said Chan Suh, Senior Partner and Chief Digital Officer, Prophet. \u201cAs the LLMs see widespread adoption and the risk of their commoditization grows, MAIA empowers business leaders and marketers to unlock growth with individualized solutions at the speed of technology.\u201d<\/p>\n\n\n\n<p>MAIA is already showing client impact. Some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>For a major entertainment brand, Prophet built a centralized, real-time knowledge base, streamlining the previously fragmented and time-consuming research process.<\/li>\n\n\n\n<li>For a global software leader, Prophet built a bespoke multi-agent system that we then helped migrate and refine for their Claude Enterprise instance.<\/li>\n\n\n\n<li>For a high-growth consumer brand, Prophet developed a custom market-sizing agent, reducing what typically takes weeks to just a few hours.<\/li>\n\n\n\n<li>For a global healthcare company, Prophet built a custom agent to assess live responses and enhance upskilling during a leadership conference, generating immediate, actionable feedback.<\/li>\n<\/ul>\n\n\n\n<p>MAIA is available to all Prophet partners and associates now, with client co-creation and collaboration available later this year.<\/p>\n\n\n\n<p class=\"h3\"><strong>About Prophet<\/strong><\/p>\n\n\n\n<div class=\"about-prophet-content \">\n    <p>Prophet is the Uncommon Growth Company\u2014accelerating impact for business and marketing leaders through consulting, experience, and creative services.<\/p>\n<p>With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world\u2019s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help\u202fmove\u202fsociety forward. <a href='https:\/\/www.prophet.com\/'>Prophet.com<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<div id=\"sidebar-block_b4226c9a9995da6e609299a9361ecdb0\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n    \n    \n    \n        \n<\/div><!-- .thinking-sidebar-wrapper -->\n\n\n<div id=\"sidebar-block_12053b568c667bd88231c6629a5365ff\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Authors<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/chan-suh\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/suh.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Chan Suh<\/p>\n                                        <p class=\"role\">Senior Partner, Chief Digital Officer<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/lauren-papes\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/Lauren-Papes.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Lauren Papes<\/p>\n                                        <p class=\"role\">Associate Partner <\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/abram-sirignano\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/sirignano_abram-300x300.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Abram Sirignano<\/p>\n                                        <p class=\"role\">Senior Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/ashlee-davidhizar\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/08\/Ashlee-Copy.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Ashlee Davidhizar<\/p>\n                                        <p class=\"role\">Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n            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