{"id":37774,"date":"2026-02-04T03:26:48","date_gmt":"2026-02-04T03:26:48","guid":{"rendered":"https:\/\/prophet.com\/?p=37774"},"modified":"2026-02-10T18:17:17","modified_gmt":"2026-02-10T18:17:17","slug":"download-the-cmo-paradox-growth-and-transformation","status":"publish","type":"post","link":"https:\/\/prophet.com\/2026\/02\/download-the-cmo-paradox-growth-and-transformation\/","title":{"rendered":"Growth and Transformation: The CMO Paradox"},"content":{"rendered":"\n<section class=\"section-content mobile:hidden bg-image\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/mobile-hero-2.png);background-position: bottom;color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p class=\"h5 has-white-color has-text-color has-link-color wp-elements-8d0b1f095a8babff742fcf0adc138c30\"><strong>NEW RESEARCH<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading h1 has-white-color has-text-color has-link-color wp-elements-2c0752a0299ad49ff939ecb2eee4ce34\" id=\"h-growth-and-transformation-the-cmo-paradox\"><strong>Growth and Transformation: The CMO Paradox<\/strong><\/h1>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading h2 has-white-color has-text-color has-link-color wp-elements-30c32788b4a09410a260b2fc18d83f53\" id=\"h-cmo-briefing-leading-marketing-s-next-great-reboot-in-the-age-of-ai\">CMO Briefing: Leading Marketing\u2019s Next Great Reboot in the Age of AI<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-49bef1de66298938adcb3b2b8652db6f\">Marketing&#8217;s&nbsp;mandate has never been more complex or more critical, with CMOs simultaneously accountable for near-term growth and the transformation of the systems, skills, and structures that power it.&nbsp;Our&nbsp;latest CMO briefing report outlines&nbsp;the five shifts redefining modern marketing,&nbsp;from hyper-personalization and creator-led culture to AI-driven journeys and the collapse of the traditional funnel.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n        .button-69f8e006f26df {\n            background-color: #334aff !important;\n        }\n\n        .wp-block-button.is-style-fill .button-69f8e006f26df.wp-block-button__link:hover {\n            color: #334aff !important;\n        }\n\n        .wp-block-button.is-style-fill .button-69f8e006f26df.wp-block-button__link:hover svg.icon {\n            fill: #334aff !important;\n        }\n    <\/style>\n    \n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius set-scroll to-scroll-1 button-69f8e006f26df wp-acf-button-bg-color\" \n            style=\"color: #ffffff; \"  >\n                DOWNLOAD REPORT  \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:500px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content phone:hidden bg-image\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/Hero_Desktop-scaled.png);background-position: center;color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p class=\"h5 has-white-color has-text-color has-link-color wp-elements-8d0b1f095a8babff742fcf0adc138c30\"><strong>NEW RESEARCH<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-huge-font-size wp-elements-46fa0517452e1b5052b8eef507dbe0aa\" id=\"h-growth-and-transformation-the-cmo-paradox-0\" style=\"font-style:normal;font-weight:300\"><strong>Growth and Transformation: The CMO Paradox<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7365898252884a7ddc51bc4cecfa639a\" id=\"h-cmo-briefing-leading-marketing-s-next-great-reboot-in-the-age-of-ai-0\">CMO Briefing: Leading Marketing\u2019s Next Great Reboot in the Age of AI<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-49bef1de66298938adcb3b2b8652db6f\">Marketing&#8217;s&nbsp;mandate has never been more complex or more critical, with CMOs simultaneously accountable for near-term growth and the transformation of the systems, skills, and structures that power it.&nbsp;Our&nbsp;latest CMO briefing report outlines&nbsp;the five shifts redefining modern marketing,&nbsp;from hyper-personalization and creator-led culture to AI-driven journeys and the collapse of the traditional funnel.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n        .button-69f8e006f3f7a {\n            background-color: #334aff !important;\n        }\n\n        .wp-block-button.is-style-fill .button-69f8e006f3f7a.wp-block-button__link:hover {\n            color: #334aff !important;\n        }\n\n        .wp-block-button.is-style-fill .button-69f8e006f3f7a.wp-block-button__link:hover svg.icon {\n            fill: #334aff !important;\n        }\n    <\/style>\n    \n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius set-scroll to-scroll-1 button-69f8e006f3f7a wp-acf-button-bg-color\" \n            style=\"color: #ffffff; \"  >\n                DOWNLOAD REPORT  \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile:hidden is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large mobile:hidden\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration-607x800.png\" alt=\"\" class=\"wp-image-37777\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration-607x800.png 607w, https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration-455x600.png 455w, https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration-768x1012.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration-1166x1536.png 1166w, https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration-1555x2048.png 1555w, https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration-820x1080.png 820w, https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/AI_Illustration.png 1850w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content red-theme phone:hidden bg-image section-white\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/Module-2_Desktop-scaled.png);background-position: center;background-color: rgb(255,255,255);color: #334aff;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-001c926671a845137684aa6cf2be4003\" id=\"h-the-five-shifts-rewriting-marketing-nbsp\"><strong>The Five Shifts Rewriting Marketing&nbsp;<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4 has-blue-color has-text-color has-link-color wp-elements-9cb78a05a9e11aa0862d59072b116f83\"><strong>01<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4 has-blue-color has-text-color has-link-color wp-elements-916ced34aed826060a01b3b0916fb19a\" style=\"font-size:30px\">Hyper-Fragmentation and Personalization&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4 has-blue-color has-text-color has-link-color wp-elements-b637e7a4fe9a6c6862bdc2bfa1469b99\"><strong>02<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\" style=\"font-size:30px\">Algorithm-Curated Culture&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4\"><strong>03<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\" style=\"font-size:30px\">The Ever-Collapsing Funnel&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4\"><strong>04<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\" style=\"font-size:30px\">AI is Changing the Game&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4\"><strong>05<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\" style=\"font-size:30px\">Brand and Performance: Escaping the Short-Term Doom Loop&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\">The brands that will lead are those that act now to future-proof their marketing engines&nbsp;by&nbsp;embedding AI with intent, uniting brand and performance, and investing in creativity that converts.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content red-theme mobile:hidden bg-image section-white\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/five-shifts.png);background-position: center;background-color: rgb(255,255,255);color: #334aff;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-blue-color has-text-color has-link-color wp-elements-8c77f04e844229a3993ffab52fb3647d\" id=\"h-the-five-shifts-rewriting-marketing-nbsp-0\"><strong>The Five Shifts Rewriting Marketing&nbsp;<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4 has-blue-color has-text-color has-link-color wp-elements-9cb78a05a9e11aa0862d59072b116f83\"><strong>01<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4 has-blue-color has-text-color has-link-color wp-elements-d98862c72e574a8646011ee57dadf951\">Hyper-Fragmentation and Personalization&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4 has-blue-color has-text-color has-link-color wp-elements-b637e7a4fe9a6c6862bdc2bfa1469b99\"><strong>02<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\">Algorithm-Curated Culture&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column h3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4\"><strong>03<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\">The Ever-Collapsing Funnel&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4\"><strong>04<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\">AI is Changing the Game&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<p class=\"has-text-align-right h4\"><strong>05<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h4\">Brand and Performance: Escaping the Short-Term Doom Loop&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p>The brands that will lead are those that act now to future-proof their marketing engines&nbsp;by&nbsp;embedding AI with intent, uniting brand and performance, and investing in creativity that converts.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content phone:hidden bg-image section-mix\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/Module-3_Dekstop-scaled.png);background-position: center;background-color: rgb(51,74,255);color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-comes-next-building-the-reboot-nbsp\"><strong>What Comes Next?<\/strong><br><strong>Building the Reboot.<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-normal-font-size wp-elements-1a730ac750883cb95fb9bf406df985e9\">The next era of marketing will be defined not by tools, but by leaders who apply them with imagination and&nbsp;resolve. Today\u2019s CMOs sit at the intersection of growth and transformation,&nbsp;where human creativity meets machine intelligence to connect what drives revenue with what drives meaning.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-normal-font-size wp-elements-4fbe4b405bd0cfbb04e6e20e8f793168\">At Prophet, we help leaders turn disruption into direction&nbsp;to&nbsp;power modern growth.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content mobile:hidden bg-image section-mix\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/Mobile_Module_3.png);background-position: bottom;background-color: rgb(51,74,255);color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-comes-next-building-the-reboot-nbsp-0\"><strong>What Comes Next? Building the Reboot.<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-normal-font-size wp-elements-1a730ac750883cb95fb9bf406df985e9\">The next era of marketing will be defined not by tools, but by leaders who apply them with imagination and&nbsp;resolve. Today\u2019s CMOs sit at the intersection of growth and transformation,&nbsp;where human creativity meets machine intelligence to connect what drives revenue with what drives meaning.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-normal-font-size wp-elements-4fbe4b405bd0cfbb04e6e20e8f793168\">At Prophet, we help leaders turn disruption into direction&nbsp;to&nbsp;power modern growth.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:350px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content bg-image section-dark\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/Module-4_Desktop-scaled.png);background-position: center;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-link-color wp-elements-3ebb2c2560f141237d504a2fdab526f0\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-work-with-us\"><strong>Work With Us. <\/strong><\/h2>\n\n\n\n<p class=\"h2\">Get in touch with our team to learn how to drive Uncommon Growth \u2014 growth that\u2019s humanly intelligent, creatively bold, and systemically built to last.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/kate-price\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/kate-price-1-300x300.png\" alt=\"Kate Price\">\n                <\/div>\n                <p class=\"leadership-name\">Kate Price<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/scott-davis\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/10\/Scott-davis-hs-300x300.png\" alt=\"Scott Davis\">\n                <\/div>\n                <p class=\"leadership-name\">Scott Davis<\/p>\n                <p class=\"leadership-role\">Senior Partner, Chief Growth Officer<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/alex_whittaker\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/P.-Headshots-Mar24-DSCF7932-20240306-Zadkiel-300x300.jpg\" alt=\"Alex Whittaker\">\n                <\/div>\n                <p class=\"leadership-name\">Alex Whittaker<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n\n<div class=\"wp-block-columns mobile:hidden is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full mobile:hidden\"><img decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/arrows-2.png\" alt=\"\" class=\"wp-image-37828\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content red-theme to-scroll-1\" style=\"color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-slide-up is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div id=\"cta-anchor\"><\/div>\n<div class=\"form-container gated-page-block\">    \n    <div class=\"form-wrapper\" style=\"\">\n\n        <div class=\"header\">\n            <h3 class=\"title\"><span>Download Report<br><\/span> <span class=\"\">Growth and Transformation: The CMO Paradox<\/span><\/h3>\n        <\/div>\n        \n        <form id=\"form-gated\" class=\"download\" name=\"gated_form\">\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"first_name\" aria-label=\"First Name\">\n                    <input value=\"\" type=\"text\" id=\"first_name\" name=\"first_name\" placeholder=\"First Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"last_name\" aria-label=\"Last Name\">\n                    <input value=\"\" type=\"text\" id=\"last_name\" name=\"last_name\" placeholder=\"Last Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"company\" aria-label=\"Company\">\n                    <input value=\"\" type=\"text\" id=\"company\" name=\"company\" placeholder=\"Company*\">\n                    <span class=\"bottom-line trans\"><\/span>\t\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"seniority\" class=\"dropmenu-wrapper\" aria-label=\"Seniority\">\n                    <select id=\"seniority\" class=\"connect-seniority\" name=\"seniority\">\n                        <option value=\"\" selected=\"selected\">Role*<\/option>\n                                                    <option value=\"Analyst \/ Coordinator\">Analyst \/ Coordinator<\/option>\n<option value=\"Assistant\">Assistant<\/option>\n<option value=\"Business Unit Head\">Business Unit Head<\/option>\n<option value=\"C-Level\">C-Level<\/option>\n<option value=\"Director\">Director<\/option>\n<option value=\"General Manager \/ Managing Director\">General Manager \/ Managing Director<\/option>\n<option value=\"Manager\">Manager<\/option>\n<option value=\"President\">President<\/option>\n<option value=\"VP \/ SVP\">VP \/ SVP<\/option>\n<option value=\"Professor\">Professor<\/option>\n<option value=\"Student\">Student<\/option>\n<option value=\"Other\">Other<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"job_function\" class=\"dropmenu-wrapper\" aria-label=\"Job Function\">\n                    <select id=\"job_function\" class=\"connect-job-function\" name=\"job_function\">\n                        <option value=\"\" selected=\"selected\">Function*<\/option>\n                                                    <option value=\"Strategy\">Strategy<\/option>\n<option value=\"Legal\">Legal<\/option>\n<option value=\"Operations\">Operations<\/option>\n<option value=\"Research \/ Insights\">Research \/ Insights<\/option>\n<option value=\"Procurement\">Procurement<\/option>\n<option value=\"Digital \/ Technology\">Digital \/ Technology<\/option>\n<option value=\"Sales\">Sales<\/option>\n<option value=\"Finance\">Finance<\/option>\n<option value=\"Experience\">Experience<\/option>\n<option value=\"People \/ HR\">People \/ HR<\/option>\n<option value=\"Communications \/ PR\">Communications \/ PR<\/option>\n<option value=\"Product \/ Innovation\">Product \/ Innovation<\/option>\n<option value=\"Marketing\">Marketing<\/option>\n<option value=\"Design\">Design<\/option>\n<option value=\"Brand\">Brand<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"country\" class=\"dropmenu-wrapper\" aria-label=\"Country\">\n                    <select id=\"country\" class=\"connect-country\" name=\"country\">\n                        <option value=\"\" selected=\"selected\">Country*<\/option>\n                                                    <option value=\"DE\">GERMANY<\/option>\n<option value=\"ES\">SPAIN<\/option>\n<option value=\"CH\">SWITZERLAND<\/option>\n<option value=\"GB\">UNITED KINGDOM<\/option>\n<option value=\"US\">UNITED STATES<\/option>\n<option value=\"AF\">AFGHANISTAN<\/option>\n<option value=\"AL\">ALBANIA<\/option>\n<option value=\"DZ\">ALGERIA<\/option>\n<option value=\"AS\">AMERICAN SAMOA<\/option>\n<option value=\"AD\">ANDORRA<\/option>\n<option value=\"AO\">ANGOLA<\/option>\n<option value=\"AI\">ANGUILLA<\/option>\n<option value=\"AQ\">ANTARCTICA<\/option>\n<option value=\"AG\">ANTIGUA AND BARBUDA<\/option>\n<option value=\"AR\">ARGENTINA<\/option>\n<option value=\"AM\">ARMENIA<\/option>\n<option value=\"AW\">ARUBA<\/option>\n<option value=\"AU\">AUSTRALIA<\/option>\n<option value=\"AT\">AUSTRIA<\/option>\n<option value=\"AZ\">AZERBAIJAN<\/option>\n<option value=\"BS\">BAHAMAS<\/option>\n<option value=\"BH\">BAHRAIN<\/option>\n<option value=\"BD\">BANGLADESH<\/option>\n<option value=\"BB\">BARBADOS<\/option>\n<option value=\"BY\">BELARUS<\/option>\n<option value=\"BE\">BELGIUM<\/option>\n<option value=\"BZ\">BELIZE<\/option>\n<option value=\"BJ\">BENIN<\/option>\n<option value=\"BM\">BERMUDA<\/option>\n<option value=\"BT\">BHUTAN<\/option>\n<option value=\"BO\">BOLIVIA<\/option>\n<option value=\"BA\">BOSNIA AND HERZEGOVINA<\/option>\n<option value=\"BW\">BOTSWANA<\/option>\n<option value=\"BV\">BOUVET ISLAND<\/option>\n<option value=\"BR\">BRAZIL<\/option>\n<option value=\"IO\">BRITISH INDIAN OCEAN TERRITORY<\/option>\n<option value=\"BN\">BRUNEI DARUSSALAM<\/option>\n<option value=\"BG\">BULGARIA<\/option>\n<option value=\"BF\">BURKINA FASO<\/option>\n<option value=\"BI\">BURUNDI<\/option>\n<option value=\"KH\">CAMBODIA<\/option>\n<option value=\"CM\">CAMEROON<\/option>\n<option value=\"CA\">CANADA<\/option>\n<option value=\"CV\">CAPE VERDE<\/option>\n<option value=\"KY\">CAYMAN ISLANDS<\/option>\n<option value=\"CF\">CENTRAL AFRICAN REPUBLIC<\/option>\n<option value=\"TD\">CHAD<\/option>\n<option value=\"CL\">CHILE<\/option>\n<option value=\"CN\">CHINA<\/option>\n<option value=\"CX\">CHRISTMAS ISLAND<\/option>\n<option value=\"CC\">COCOS (KEELING) ISLANDS<\/option>\n<option value=\"CO\">COLOMBIA<\/option>\n<option value=\"KM\">COMOROS<\/option>\n<option value=\"CG\">CONGO<\/option>\n<option value=\"CD\">CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n<option value=\"CK\">COOK ISLANDS<\/option>\n<option value=\"CR\">COSTA RICA<\/option>\n<option value=\"CI\">COTE D&#8217;IVOIRE<\/option>\n<option value=\"HR\">CROATIA<\/option>\n<option value=\"CU\">CUBA<\/option>\n<option value=\"CY\">CYPRUS<\/option>\n<option value=\"CZ\">CZECH REPUBLIC<\/option>\n<option value=\"DK\">DENMARK<\/option>\n<option value=\"DJ\">DJIBOUTI<\/option>\n<option value=\"DM\">DOMINICA<\/option>\n<option value=\"DO\">DOMINICAN REPUBLIC<\/option>\n<option value=\"EC\">ECUADOR<\/option>\n<option value=\"EG\">EGYPT<\/option>\n<option value=\"SV\">EL SALVADOR<\/option>\n<option value=\"GQ\">EQUATORIAL GUINEA<\/option>\n<option value=\"ER\">ERITREA<\/option>\n<option value=\"EE\">ESTONIA<\/option>\n<option value=\"ET\">ETHIOPIA<\/option>\n<option value=\"FK\">FALKLAND ISLANDS (MALVINAS)<\/option>\n<option value=\"FO\">FAROE ISLANDS<\/option>\n<option value=\"FJ\">FIJI<\/option>\n<option value=\"FI\">FINLAND<\/option>\n<option value=\"FR\">FRANCE<\/option>\n<option value=\"GF\">FRENCH GUIANA<\/option>\n<option value=\"PF\">FRENCH POLYNESIA<\/option>\n<option value=\"TF\">FRENCH SOUTHERN TERRITORIES<\/option>\n<option value=\"GA\">GABON<\/option>\n<option value=\"GM\">GAMBIA<\/option>\n<option value=\"GE\">GEORGIA<\/option>\n<option value=\"GH\">GHANA<\/option>\n<option value=\"GI\">GIBRALTAR<\/option>\n<option value=\"GR\">GREECE<\/option>\n<option value=\"GL\">GREENLAND<\/option>\n<option value=\"GD\">GRENADA<\/option>\n<option value=\"GP\">GUADELOUPE<\/option>\n<option value=\"GU\">GUAM<\/option>\n<option value=\"GT\">GUATEMALA<\/option>\n<option value=\"GN\">GUINEA<\/option>\n<option value=\"GW\">GUINEA-BISSAU<\/option>\n<option value=\"GY\">GUYANA<\/option>\n<option value=\"HT\">HAITI<\/option>\n<option value=\"HM\">HEARD ISLAND AND MCDONALD ISLANDS<\/option>\n<option value=\"VA\">HOLY SEE (VATICAN CITY STATE)<\/option>\n<option value=\"HN\">HONDURAS<\/option>\n<option value=\"HK\">HONG KONG<\/option>\n<option value=\"HU\">HUNGARY<\/option>\n<option value=\"IS\">ICELAND<\/option>\n<option value=\"IN\">INDIA<\/option>\n<option value=\"ID\">INDONESIA<\/option>\n<option value=\"IR\">IRAN, ISLAMIC REPUBLIC OF<\/option>\n<option value=\"IQ\">IRAQ<\/option>\n<option value=\"IE\">IRELAND<\/option>\n<option value=\"IL\">ISRAEL<\/option>\n<option value=\"IT\">ITALY<\/option>\n<option value=\"JM\">JAMAICA<\/option>\n<option value=\"JP\">JAPAN<\/option>\n<option value=\"JO\">JORDAN<\/option>\n<option value=\"KZ\">KAZAKHSTAN<\/option>\n<option value=\"KE\">KENYA<\/option>\n<option value=\"KI\">KIRIBATI<\/option>\n<option value=\"KP\">KOREA, DEMOCRATIC PEOPLE&#8217;S REPUBLIC OF<\/option>\n<option value=\"KR\">KOREA, REPUBLIC OF<\/option>\n<option value=\"KW\">KUWAIT<\/option>\n<option value=\"KG\">KYRGYZSTAN<\/option>\n<option value=\"LA\">LAO PEOPLE&#8217;S DEMOCRATIC REPUBLIC<\/option>\n<option value=\"LV\">LATVIA<\/option>\n<option value=\"LB\">LEBANON<\/option>\n<option value=\"LS\">LESOTHO<\/option>\n<option value=\"LR\">LIBERIA<\/option>\n<option value=\"LY\">LIBYAN ARAB JAMAHIRIYA<\/option>\n<option value=\"LI\">LIECHTENSTEIN<\/option>\n<option value=\"LT\">LITHUANIA<\/option>\n<option value=\"LU\">LUXEMBOURG<\/option>\n<option value=\"MO\">MACAO<\/option>\n<option value=\"MK\">MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF<\/option>\n<option value=\"MG\">MADAGASCAR<\/option>\n<option value=\"MW\">MALAWI<\/option>\n<option value=\"MY\">MALAYSIA<\/option>\n<option value=\"MV\">MALDIVES<\/option>\n<option value=\"ML\">MALI<\/option>\n<option value=\"MT\">MALTA<\/option>\n<option value=\"MH\">MARSHALL ISLANDS<\/option>\n<option value=\"MQ\">MARTINIQUE<\/option>\n<option value=\"MR\">MAURITANIA<\/option>\n<option value=\"MU\">MAURITIUS<\/option>\n<option value=\"YT\">MAYOTTE<\/option>\n<option value=\"MX\">MEXICO<\/option>\n<option value=\"FM\">MICRONESIA, FEDERATED STATES OF<\/option>\n<option value=\"MD\">MOLDOVA, REPUBLIC OF<\/option>\n<option value=\"MC\">MONACO<\/option>\n<option value=\"MN\">MONGOLIA<\/option>\n<option value=\"MS\">MONTSERRAT<\/option>\n<option value=\"MA\">MOROCCO<\/option>\n<option value=\"MZ\">MOZAMBIQUE<\/option>\n<option value=\"MM\">MYANMAR<\/option>\n<option value=\"NA\">NAMIBIA<\/option>\n<option value=\"NR\">NAURU<\/option>\n<option value=\"NP\">NEPAL<\/option>\n<option value=\"NL\">NETHERLANDS<\/option>\n<option value=\"AN\">NETHERLANDS ANTILLES<\/option>\n<option value=\"NC\">NEW CALEDONIA<\/option>\n<option value=\"NZ\">NEW ZEALAND<\/option>\n<option value=\"NI\">NICARAGUA<\/option>\n<option value=\"NE\">NIGER<\/option>\n<option value=\"NG\">NIGERIA<\/option>\n<option value=\"NU\">NIUE<\/option>\n<option value=\"NF\">NORFOLK ISLAND<\/option>\n<option value=\"MP\">NORTHERN MARIANA ISLANDS<\/option>\n<option value=\"NO\">NORWAY<\/option>\n<option value=\"OM\">OMAN<\/option>\n<option value=\"PK\">PAKISTAN<\/option>\n<option value=\"PW\">PALAU<\/option>\n<option value=\"PS\">PALESTINIAN TERRITORY, OCCUPIED<\/option>\n<option value=\"PA\">PANAMA<\/option>\n<option value=\"PG\">PAPUA NEW GUINEA<\/option>\n<option value=\"PY\">PARAGUAY<\/option>\n<option value=\"PE\">PERU<\/option>\n<option value=\"PH\">PHILIPPINES<\/option>\n<option value=\"PN\">PITCAIRN<\/option>\n<option value=\"PL\">POLAND<\/option>\n<option value=\"PT\">PORTUGAL<\/option>\n<option value=\"PR\">PUERTO RICO<\/option>\n<option value=\"QA\">QATAR<\/option>\n<option value=\"RE\">REUNION<\/option>\n<option value=\"RO\">ROMANIA<\/option>\n<option value=\"RU\">RUSSIAN FEDERATION<\/option>\n<option value=\"RW\">RWANDA<\/option>\n<option value=\"SH\">SAINT HELENA<\/option>\n<option value=\"KN\">SAINT KITTS AND NEVIS<\/option>\n<option value=\"LC\">SAINT LUCIA<\/option>\n<option value=\"PM\">SAINT PIERRE AND MIQUELON<\/option>\n<option value=\"VC\">SAINT VINCENT AND THE GRENADINES<\/option>\n<option value=\"WS\">SAMOA<\/option>\n<option value=\"SM\">SAN MARINO<\/option>\n<option value=\"ST\">SAO TOME AND PRINCIPE<\/option>\n<option value=\"SA\">SAUDI ARABIA<\/option>\n<option value=\"SN\">SENEGAL<\/option>\n<option value=\"CS\">SERBIA AND MONTENEGRO<\/option>\n<option value=\"SC\">SEYCHELLES<\/option>\n<option value=\"SL\">SIERRA LEONE<\/option>\n<option value=\"SG\">SINGAPORE<\/option>\n<option value=\"SK\">SLOVAKIA<\/option>\n<option value=\"SI\">SLOVENIA<\/option>\n<option value=\"SB\">SOLOMON ISLANDS<\/option>\n<option value=\"SO\">SOMALIA<\/option>\n<option value=\"ZA\">SOUTH AFRICA<\/option>\n<option value=\"GS\">SOUTH GEORGIA AND THE SOUTH SANDWICH ISLANDS<\/option>\n<option value=\"LK\">SRI LANKA<\/option>\n<option value=\"SD\">SUDAN<\/option>\n<option value=\"SR\">SURINAME<\/option>\n<option value=\"SJ\">SVALBARD AND JAN MAYEN<\/option>\n<option value=\"SZ\">SWAZILAND<\/option>\n<option value=\"SE\">SWEDEN<\/option>\n<option value=\"SY\">SYRIAN ARAB REPUBLIC<\/option>\n<option value=\"TW\">TAIWAN, PROVINCE OF CHINA<\/option>\n<option value=\"TJ\">TAJIKISTAN<\/option>\n<option value=\"TZ\">TANZANIA, UNITED REPUBLIC OF<\/option>\n<option value=\"TH\">THAILAND<\/option>\n<option value=\"TL\">TIMOR-LESTE<\/option>\n<option value=\"TG\">TOGO<\/option>\n<option value=\"TK\">TOKELAU<\/option>\n<option value=\"TO\">TONGA<\/option>\n<option value=\"TT\">TRINIDAD AND TOBAGO<\/option>\n<option value=\"TN\">TUNISIA<\/option>\n<option value=\"TR\">TURKEY<\/option>\n<option value=\"TM\">TURKMENISTAN<\/option>\n<option value=\"TC\">TURKS AND CAICOS ISLANDS<\/option>\n<option value=\"TV\">TUVALU<\/option>\n<option value=\"UG\">UGANDA<\/option>\n<option value=\"UA\">UKRAINE<\/option>\n<option value=\"AE\">UNITED ARAB EMIRATES<\/option>\n<option value=\"UM\">UNITED STATES MINOR OUTLYING ISLANDS<\/option>\n<option 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