{"id":37811,"date":"2026-02-09T17:41:34","date_gmt":"2026-02-09T17:41:34","guid":{"rendered":"https:\/\/prophet.com\/?p=37811"},"modified":"2026-02-09T18:22:37","modified_gmt":"2026-02-09T18:22:37","slug":"which-ads-ruled-the-super-bowl","status":"publish","type":"post","link":"https:\/\/prophet.com\/2026\/02\/which-ads-ruled-the-super-bowl\/","title":{"rendered":"Which Ads Ruled the Super Bowl?\u00a0"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:mb-32 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2\" id=\"h-which-ads-ruled-the-super-bowl-nbsp\">Which Ads Ruled the Super Bowl?&nbsp;<\/h1>\n\n\n\n<p>The good. The bad. The chaotic.&nbsp;Our&nbsp;writers&nbsp;break&nbsp;down the tape.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Advertising\u2019s biggest day has come and gone, and we\u2019ve been all abuzz with what went on between game action last night (because let\u2019s face it, anything was more exciting than that snoozefest of a game). Super Bowl LX blessed us with all types of ads, such as ads for AI, ads making fun of AI, and even ads for AI that made fun of AI. But despite the AI excess, there was still a wide range of advertising approaches \u2014 from absurdist humor and celebrity cameos that capture the cultural zeitgeist, to cinematic restraint and concept-driven storytelling.<\/p>\n\n\n\n<p>We asked three of our writers to share their standouts \u2014 exploring how today\u2019s brands are balancing big entertainment with uncommon brand impact.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image alignwide size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/spencer-roth-rose.jpg\" alt=\"\" class=\"wp-image-37815\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">Spencer Roth-Rose<br>Senior Copywriter, Campaigns<\/p>\n\n\n\n<p>Spencer is a senior copywriter for campaigns at Prophet. As a New England native, he really misses Tom Brady right about now.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:3%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-big-stage-nbsp-bigger-nbsp-pivots-nbsp\">Big Stage,&nbsp;Bigger&nbsp;Pivots&nbsp;<\/h2>\n\n\n\n<p>The spotlight of the Super Bowl is a perfect excuse to double down on your brand identity. And whether it\u2019s the annual Budweiser Clydesdale show or the latest chapter in Dove\u2019s campaign for body confidence, this year\u2019s edition definitely played some of the hits we\u2019ve come to expect. But I couldn\u2019t help but notice that it seemed like more brands than usual were pushing something new: new markets, new products, new category pivots. Is using the biggest night in advertising as a brand transformation milestone a smart play, or is it a gamble that might be regretted a year or five down the line? The following brands have a lot riding on the answer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fanatics\">Fanatics<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bet On Kendall :90 | Fanatics Sportsbook\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JfLUbLIULDw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Video Source: YouTube \/ Fanatics<\/em><\/p>\n\n\n\n<p>What better way to grab eyeballs for your sports betting product than during the biggest sports betting event of the year? Fanatics, better known for its sports merchandise and collectibles, showed up big on Sunday with 90 seconds of a self-aware Kendall Jenner poking fun at the \u201cKardashian Kurse\u201d meme and reinforcing Fanatics as a shiny, new-ish face on the sportsbook block. It\u2019s a bold splash, and a major bet that it can successfully leverage its existing sports fan relationships to continue making a dent in a very crowded category. Luckily, the spot itself hits, with laughs, glitz, and a single, high-concept idea (a Big Game rarity these days) that effortlessly speaks the language of the target audience \u2014 and made the less sports-inclined at the Super Bowl party sit up and take notice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kinder-bueno\"><a href=\"https:\/\/www.youtube.com\/watch?v=T1z-xbTkJNM\">Kinder Bueno<\/a><\/h3>\n\n\n\n<p>With a $100 million spend between the Super Bowl and World Cup this year, Luxembourg-based confectioner Ferrero is making no mistake: it wants to become a household name on this side of the pond. The 30-second buy at the Super Bowl was Kinder\u2019s biggest U.S. cultural investment to date as the company seeks to compete with Hershey and Mars in the long-entrenched American candy landscape. But did the spot itself, for the Kinder Bueno chocolate bar, pay off? Starring media personality Paige DeSorbo and Guy-Who\u2019s-In-Stuff William Fichtner in a chaotic sci-fi disaster, it was a bit of a mess \u2014 but at least the campaign tagline \u201cYes Bueno\u201d (a play on \u201cno bueno\u201d) nods nicely, if not accidentally, to the multicultural origins of the brand. Chocolate does, after all, taste the same in any language.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-liquid-death\"><a href=\"https:\/\/www.youtube.com\/watch?v=tEh050NGnVM\">Liquid Death<\/a><\/h3>\n\n\n\n<p>Liquid Death participated in its second straight Super Bowl \u2014 just in time for its largest category expansion ever. The beverage disruptor is betting that its \u201cbetter-for-you&#8221; energy drinks, which hit the market last month, can capture energy drinkers who are already loyal to the brand. But how did its irreverent brand voice translate into the hype-fueled and crowded energy drink market? Pretty&nbsp;well, actually. By calling out how&nbsp;its&nbsp;Sparkling Energy drinks have, well, a normal amount of caffeine versus the overloaded competitors&nbsp;via a fun exploding-head metaphor,&nbsp;Liquid Death&nbsp;is showing that its brand voice is deft enough to flex to a more mainstream audience \u2014 while still&nbsp;retaining&nbsp;its edge.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image alignwide size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/hannah-anderson-bw.png\" alt=\"\" class=\"wp-image-37837\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">Hannah Anderson<br>Senior Associate, Verbal Branding&nbsp;<\/p>\n\n\n\n<p>Hannah is a senior copywriter that\u2019s been cheering on Advertising\u2019s biggest night for years, but shamelessly flipping back to the Puppy Bowl between the \u201cfootball\u201d breaks.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:3%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-celebrity-voice-meet-brand-voice\">Celebrity Voice, Meet Brand Voice<\/h2>\n\n\n\n<p>Much of Sunday\u2019s ad lineup was a celebration of silliness, slapstick, and shtick, as absurdist escapism and social media-esque \u201cbrain rot\u201d continue to infiltrate corporate strategy. And the vehicle of choice? Celebrities. Lots of celebrities.<\/p>\n\n\n\n<p>Listening closely, I\u2019ve noticed that the most effective shenanigans share a common thread: scripts built around the distinct personas of the celebrity(s) in the spot. When the humor aligns with their reputation, it helps justify why they\u2019re in the ad to begin with. These spots also land best when the punchline connects back to the brand or product strategy cleverly and clearly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hellmann-s\">Hellmann\u2019s<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hellmann&#039;s 2026 Big Game Longform\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GaejIbCmqEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Video Source: YouTube \/ Hellmann&#8217;s<\/em><\/p>\n\n\n\n<p>Choosing a known-for-nonsense comedian for a full-fledged parody makes total sense, so I see where Hellman\u2019s was going with this one. However, as I listened to Andy Samberg, AKA \u201cMeal Diamond,\u201d belting out punny lines like \u201csweet sandwich time\u201d and \u201cham touching ham,\u201d I felt the spot begin to drown in its own chaos. The product itself got lost somewhere between the joke lyrics and the escalating spectacle. By the time I reached the endline, \u201cit\u2019s sandwich time,\u201d it felt as ancillary as the two-second Elle Fanning cameo. Looking back, I couldn\u2019t help but think last year\u2019s \u201cWhen Harry Met Sally\u201d reference depicting a mayo-fueled foodgasm \u201chit the spot\u201d a little more clearly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bud-light\"><a href=\"https:\/\/www.youtube.com\/watch?v=z-P6OzmgCyY\">Bud Light<\/a><\/h3>\n\n\n\n<p>The teaser introduced its celebrity trio and established the campaign\u2019s voice. In a wedding guest carpool, Peyton Manning, Post Malone, and Shane Gillis fall into an easy, conversational rhythm that feels more like a podcast than a commercial. It\u2019s loose, unfiltered, and uncensored, creating humor that\u2019s driven by personality \u2014 not plot. Post brings a breezy goofiness \u2014 \u201ctapping the keg\u201d \u2014 that sets the playful baseline. Shane adds comedic riffs like \u201ca little tippy tappy,\u201d giving the dialogue a scrappy, improvisational feel. And Peyton\u2019s earnest, dad-next-door delivery (\u201cmy favorite part right here\u201d) grounds the trio with a tone that\u2019s warm rather than polished.<\/p>\n\n\n\n<p>In the prime-time spot, \u201cKeg,\u201d the brand trades in bro-down banter for situational absurdity, as the entire wedding party hurls itself down a steep hill after their light beer supply. And while dialogue is minimal, personalities stay sharp: from Peyton\u2019s sincere \u201cFirst beer of the wedding\u201d toast to Shane\u2019s dry \u201cI give it a week\u201d close. The spot grounds slapstick chaos in an established chemistry that not only pays off the escalating absurdity, but makes the tone feel cohesive and unmistakably Bud Light.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instacart\"><a href=\"https:\/\/www.youtube.com\/watch?v=gTleZejhlqk\">Instacart<\/a><\/h3>\n\n\n\n<p>Where Bud Light\u2019s ad felt tailor-made for its cast, Instacart\u2019s \u201cHalf Brothers\u201d approach to voice felt only half-natural. On one end, Ben Stiller\u2019s character plays something like an \u201880\u2019s-era cocktail of his Dodgeball and Zoolander personas \u2014 bold, clueless, and self-absorbed. Meanwhile, Benson Boone\u2019s presence, though loosely tied to his sense of showmanship, feels more like a generational nod to younger viewers than a true match with Stiller\u2019s unbridled energy. Add the accents and stage-trick flip-off, and the connection to the brand drifts even further. The message of \u201cChoose your bananas\u201d gets swallowed by slapstick spectacle and unrelated chaos \u2014 no matter how impressive the gymnastics might be.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"2691\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris.jpg\" alt=\"\" class=\"wp-image-13680\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris-600x577.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris-832x800.jpg 832w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris-768x738.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris-1536x1476.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris-2048x1968.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris-1124x1080.jpg 1124w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">Bella Courtenay-Morris<br>Director, Verbal Branding<\/p>\n\n\n\n<p>Bella is a verbal branding expert at Prophet and ex-agency writer \u2014 she grew up watching rugby and only watches the Super Bowl for the halftime show and the ads.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:3%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-less-is-more-memorable\">When Less is More (Memorable)<\/h2>\n\n\n\n<p>As Hannah and Spencer noted, we saw a lot of celebrity cameos, musical performances, stunts, and shock value \u2014 often, all at once. Many brands took a maximalist approach to attention-grabbing, one that I worry prioritizes the \u201cwow factor\u201d over a winning message. Despite star power, color, and chaos, when you blur your eyes, it\u2019s easy for one ad to bleed into the next. The tradeoff of this nonsensical maximalism is &#8220;attribution loss.\u201d Viewers remember the joke or the celeb, but not the brand.<\/p>\n\n\n\n<p>Amid the sensory overload, emotional storytelling with cinematic restraint became radical. Those who stripped away the spectacle to focus on a singular, driving concept may have a higher chance of brand recall in the days to come. Or better yet, audiences might even be compelled to make a purchase. From talking toilet lids to heartfelt intergenerational moments, a few players caught my eye \u2014 not by doing the most, but by doing less with more conviction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-anthropic-claude\">Anthropic \u2013 Claude<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How can I communicate better with my mom?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FBSam25u8O4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Video Source: YouTube \/ Anthropic<\/em><\/p>\n\n\n\n<p>I had high hopes for the OpenAI spot this year, but instead, its rival\u2019s Super Bowl debut caught my attention. Anthropic chose the biggest advertising stage to poke fun at how annoying advertising can be. No celebrity or showmanship, just a clearly scripted competitive dig. The spot hinges on the simple insight that ads in AI conversations aren\u2019t fun. In fact, they\u2019re pretty dang disruptive. By parodying a typical chat conversation interrupted by unrelated marketing schemes, Anthropic positions Claude as the anti-ad chat service. I do wish they kept the spot to the single defiant promise from the pre-released versions, &#8220;Ads are coming to AI. But not to Claude,\u201d rather than adding the slightly longer explanation, \u201cThere is a time and a place for ads \u2014 and AI conversations aren\u2019t one of them.\u201d Regardless, this spot is a great reminder that sometimes it\u2019s just as effective to highlight what you don\u2019t do to position your brand favorably.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-turbotax\"><a href=\"https:\/\/www.youtube.com\/watch?v=Qp5LJNm3Jkc\">TurboTax<\/a><\/h3>\n\n\n\n<p>I\u2019m not suggesting that cameos and cinematic restraint are a tradeoff. Especially when casting makes sense for the brand. In its teaser, TurboTax led with (and repeated) a singular message: \u201cI can handle that for you.\u201d And in the aired spot, Academy Award-winning actor Adrien Brody brings the drama, preparing for his new role as a tax expert. But to Brody\u2019s confusion, it\u2019s revealed that TurboTax takes the drama out of doing your taxes. The juxtaposition of a serious drama actor trying to make sense of drama-free taxes resonated. And this core idea, central to its brand identity, is repeated in various ways (\u00e0 la, \u201cWe take the pain out of taxes, remember?\u201d or \u201cSorry Adrien Brody, now taxes are drama-free.\u201d), making it stick. Will more people turn to TurboTax this tax season? I\u2019m curious to see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-budweiser\"><a href=\"https:\/\/www.youtube.com\/watch?v=a_mh-v02-Tw\">Budweiser<\/a><\/h3>\n\n\n\n<p>In my mind, Clydesdales = Budweiser. And the brand returned again to its go-to symbol in this year\u2019s spot. While it may be expected, the brand isn\u2019t trying to reinvent the wheel. Instead, Budweiser continues to cement its reputation for heritage, quality, and tradition as an \u201cAmerican Icon,\u201d tying its own iconography to the bald eagle. Using the musical backdrop of Lynyrd Skynyrd\u2019s \u201cFree Bird\u201d and a cinematic Americana aesthetic, the spot shares an emotional story of two \u201cbuds\u201d growing up together. This unlikely friendship makes sense for the brand. And despite no copy or voiceover until 50 seconds in, the simplicity, emotional resonance, and brand fit made the \u201cMade of America\u201d message memorable.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity phone:mt-32\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_b7cbedbdf1f0fd429c47a4b18c458c49\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Featured Experts<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/isabella-courtenay-morris\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Isabella-Courtenay-Morris-300x300.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Isabella Courtenay-Morris<\/p>\n                                        <p class=\"role\">Director, Verbal Branding<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/spencer-roth-rose\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/spencer-roth-rose.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Spencer Roth-Rose<\/p>\n                                        <p class=\"role\">Senior Copywriter<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/hannah-anderson\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2026\/02\/hannah-anderson-Profile-image-bw.png\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Hannah Anderson<\/p>\n                                        <p class=\"role\">Senior Associate, Verbal Branding<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        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class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":239,"featured_media":37850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[8],"thinking_type":[14],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[439,770,773],"class_list":["post-37811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-marketing-sales","thinking_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Ads Ruled the Super Bowl? | Prophet<\/title>\n<meta name=\"description\" content=\"Prophet experts share which ads from Super Bowl LX are balancing big entertainment with uncommon brand impact. 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Her work infuses language and strategic solutions to bring brands to life through messaging, voice and dialogue development, naming, copywriting and concept ideation. As a verbal specialist, she collaborates with clients across technology, entertainment, CPG, automotive, healthcare and more to craft compelling experiences that connect them with their customers and employees. Prior to joining Prophet, Isabella worked as a freelance copywriter and brand strategist, contributing to advertising campaigns, rebrands and developing social content for clients like LinkedIn, AARP and Impact Snacks. 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