{"id":7556,"date":"2021-03-30T22:22:00","date_gmt":"2021-03-30T22:22:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=7556"},"modified":"2025-09-05T16:51:28","modified_gmt":"2025-09-05T16:51:28","slug":"building-brands-that-win-in-the-market","status":"publish","type":"post","link":"https:\/\/prophet.com\/2021\/03\/building-brands-that-win-in-the-market\/","title":{"rendered":"Building Brands That Win in the Market"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2\">Building Brands That Win in the Market<\/h1>\n\n\n\n<p>Even the smartest strategies need the right creative approach to make impact.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Prophet is a place where creative passion and commitment merge with strategic smarts and intellect. Our clients \u2013 across industries \u2013 are true partners in our joint pursuits to differentiate brands and reach and attract customers in innovative ways. Digital, strategy, design, verbal, insights, analytics all work together to develop brands that win in the market.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Our Work | Brand Design Reel\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uM4wUfb1j_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn More About the Work Featured in Prophet\u2019s Design Reel<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/poly\/\">Poly: Creating a Marketing Campaign to Celebrate a Historic Day<\/a><\/h3>\n\n\n\n<p>Prophet created the 50th-anniversary marketing campaign to celebrate Poly and Plantronics&#8217; role in the 1969 Moon Landing. The team ultimately won <a href=\"https:\/\/prophet.com\/news-press\/prophet-takes-home-five-wins-at-north-america-transform-awards\/\">two Transform Awards<\/a> for its out-of-this-world work. <a href=\"https:\/\/prophet.com\/case-studies\/poly\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/lescape\/\">L\u2019Escape: Creating a Parisian Escape in the Heart of Seoul<\/a><\/h3>\n\n\n\n<p>Prophet reimagined Shinsegae Chosun Hotel Group\u2019s brand strategy to successfully revamp its luxury hotel, L\u2019Escape. Praised for its creative differentiation and sophisticated attention to detail, Prophet\u2019s design work earned <a href=\"https:\/\/prophet.com\/news-press\/prophet-drives-continued-growth-in-asia-winning-7-transform-awards-asia-pacific-2018\/\">two gold Transform Awards.<\/a> Later on, L\u2019Escape was awarded an iF design award for its website design \u2013 based on Prophet\u2019s brand concepts and designs. <a href=\"https:\/\/prophet.com\/case-studies\/lescape\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/keurig-green-mountain\/\">Keurig Green Mountain: Energizing an Iconic Brand Portfolio<\/a><\/h3>\n\n\n\n<p>Keurig Green Mountain needed a partner to successfully merge its newly merged businesses and accelerate growth. Prophet supported its large-scale transformation \u2013 setting the strategic foundation for its marketing organization and clarifying its brand architecture. <a href=\"https:\/\/prophet.com\/case-studies\/keurig-green-mountain\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/case-studies-fora\/\">Fora: From Co-Working to Pro-Working<\/a><\/h3>\n\n\n\n<p>Prophet helped Brockton Capital fill a unique gap in the market for a new type of co-working space \u2013 developing a unique and elevated brand experience for sophisticated professionals. FORA became the fastest-growing player in the co-working space, expanding its locations in London and beyond. <a href=\"https:\/\/prophet.com\/case-studies\/case-studies-fora\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/the-wharton-center\/\">The Wharton Center at MSU: Defining Brand Purpose for a Performing Arts Center<\/a><\/h3>\n\n\n\n<p>Prophet revitalized Michigan State University\u2019s performing arts center by developing a brand purpose that resonated with the community. The new brand expresses the boldness, courage and diversity of the 300,000 young people that use the space each year. This work received a gold award for key art and a bronze award for print collateral at the 2019 International Design Awards. <a href=\"https:\/\/prophet.com\/case-studies\/the-wharton-center\/\">Read more.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote h3 is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Our clients \u2013 across industries \u2013 are true partners in our joint pursuits to differentiate brands and reach and attract customers in innovative ways.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/nam-nghi-defining-the-brand-story-for-a-vietnamese-luxury-resort\/\">Nam Nghi: Defining the Brand Story &amp; Experience for a Vietnamese Luxury Resort<\/a><\/h3>\n\n\n\n<p>Prophet developed a compelling visual identity and signature customer experience that differentiated the brand, attracted new customers and sparked interest across the luxury tourism industry. <a href=\"https:\/\/prophet.com\/case-studies\/nam-nghi-defining-the-brand-story-for-a-vietnamese-luxury-resort\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/uswnt-oosa-creating-a-brand-that-pushes-for-progress\/\">USWNT OOSA: Creating a Brand that Pushes for Progress On and Off the Field<\/a><\/h3>\n\n\n\n<p>Prophet partnered with U.S. Women\u2019s National Team players to create a brand and digital experience that captured the essence of the team\u2014both as world-class athletes and as passionate activists. The pro-bono work won <a href=\"https:\/\/prophet.com\/news-press\/prophet-takes-home-five-wins-at-north-america-transform-awards\/\">two Transform Awards<\/a> for creative development and audio branding. <a href=\"https:\/\/prophet.com\/case-studies\/uswnt-oosa-creating-a-brand-that-pushes-for-progress\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/formula-e\/\">Formula-E: Reframing a Racing Championship for an Electrifying Future<\/a><\/h3>\n\n\n\n<p>Formula E was having a hard time finding its place in the racing world and beyond, so they partnered with Prophet to reframe the series, create a relevant position, and craft a visual identity. This work was recognized with two <a href=\"https:\/\/www.transformmagazine.net\/awards\/europe\/past-winners\/2018-transform-awards\/\">Transform Europe awards<\/a>, two Transform APAC awards and was acknowledged within the Creative Review Annual as one of the best brand identities. <a href=\"https:\/\/prophet.com\/case-studies\/formula-e\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/colmo-brand-design\/\">Colmo: Designing a Simply Extraordinary Brand of Smart Home Appliances<\/a><\/h3>\n\n\n\n<p>We developed a brand positioning, verbal identity and visual identity for a new premium home appliance brand COLMO. The big idea captured the philosophy of highly crafted products that are effortlessly simple in delivering an extraordinary user experience. <a href=\"https:\/\/prophet.com\/case-studies\/colmo-brand-design\/\">Read more.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/prophet.com\/case-studies\/regal\/\">Regal: Evolving an Entertainment Icon<\/a><\/h3>\n\n\n\n<p>We revamped Regal Cinema\u2019s brand identity and digital experience to reflect a modern, ever-evolving theater experience. Our teams also helped strategically think through how the new brand could be activated across touchpoints from the theater fa\u00e7ade to concessions and the digital experience. <a href=\"https:\/\/prophet.com\/case-studies\/regal\/\">Read more.<\/a><\/p>\n\n\n\n<p><em>Do you need a strategy and design partner to push your brand forward into its next evolution? <\/em><a href=\"https:\/\/prophet.com\/connect\/\"><em>Reach out today.<\/em><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_bd78ebe6d2deb53e2c7d3d077309160d\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Author<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/andresnicholls\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/02\/250126_AndresNicholls_Portraits_SQ-300x300.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Andres Nicholls<\/p>\n                                        <p class=\"role\">Senior Partner, Chief Creative Officer<\/p>\n          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wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:109%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: #334aff;color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<p class=\"h3\"><strong>FINAL  THOUGHTS<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>In addition to our strategic consulting work, Prophet&#8217;s creative credentials have never been sharper. <a href=\"https:\/\/www.youtube.com\/watch?v=uM4wUfb1j_o\">Check out our design reel.<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/connect\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                CONNECT WITH US <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"knotch_4ffc86c7-5f61-477a-a76f-3cf062d4fcc5\"><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading h3\"><strong>Related Thinking<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/thinking\/all-posts\/\">View All<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\" data-navigation-type=\"arrows_only\" data-transition-type=\"default\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-37945\" class=\"tile-item post-37945 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-brand-activation thinking_topic-marketing-sales thinking_type-research\" >\n    <a href=\"https:\/\/prophet.com\/2026\/03\/the-modern-marketers-growth-playbook\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'The\u00a0Modern Marketer\u2019s\u00a0Growth Playbook' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/03\/Tile-Cover-1-1422x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Research<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>The\u00a0Modern Marketer\u2019s\u00a0Growth Playbook<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37723\" class=\"tile-item post-37723 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-artificial-intelligence thinking_topic-brand-activation thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2026\/01\/beyond-neo-luxury-how-premium-brands-can-prepare-for-radical-change\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Beyond NEO Luxury: How Premium Brands Can Prepare for Radical Change\u00a0' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/01\/Top-Brands_2A-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Beyond NEO Luxury: How Premium Brands Can Prepare for Radical Change\u00a0<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37630\" class=\"tile-item post-37630 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-brand-activation thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/12\/2025-brand-winners-and-losers\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', '2025\u2019s Brand Winners and Losers: From Dr. Pepper, Gap, Skims and Google to Southwest, Target,\u00a0Tesla\u00a0and Fast Fashion' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2018\/06\/Brand-Role-Models-Best-Brands_1_A-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>2025\u2019s Brand Winners and Losers: From Dr. Pepper, Gap, Skims and Google to Southwest, Target,\u00a0Tesla\u00a0and Fast Fashion<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37556\" class=\"tile-item post-37556 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-brand-activation thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/12\/brand-as-a-strategic-growth-engine-a-conversation-with-piedmont-healthcares-cmo\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Brand as a Strategic Growth Engine: A Conversation with Piedmont Healthcare\u2019s CMO' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/Piedmont-healthcare-CMO-feature-tile.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Brand as a Strategic Growth Engine: A Conversation with Piedmont Healthcare\u2019s CMO<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37122\" class=\"tile-item post-37122 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-brand-activation thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/10\/keeping-your-employer-brand-human-in-the-age-of-ai\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Keeping Your Employer Brand Human in the Age of AI' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2023\/10\/Employees_1A-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Keeping Your Employer Brand Human in the Age of AI<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":5918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[7,407],"thinking_type":[14],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[109],"class_list":["post-7556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-brand-activation","thinking_topic-design","thinking_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Brands That Win in the Market | Prophet<\/title>\n<meta name=\"description\" content=\"At Prophet, digital, strategy, design, verbal, insights, analytics all work together to develop brands that win in the market. Watch our design reel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/2021\/03\/building-brands-that-win-in-the-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Brands That Win in the Market\" \/>\n<meta property=\"og:description\" content=\"At Prophet, digital, strategy, design, verbal, insights, analytics all work together to develop brands that win in the market. 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With over 25 years of experience across industries and markets, he blends the power of creativity with the rigor of brand strategy to help some of the world\u2019s most iconic companies craft narratives that build relevance, emotion, and differentiation. His client portfolio includes AT&amp;T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, and UBS. At the core of Andres\u2019s approach is a belief that creativity is not just about expression\u2014it\u2019s a critical tool for solving complex business challenges. He leads teams to connect brand purpose with customer experience, translating insights into compelling ideas that resonate across channels and cultures. Before joining Prophet, Andres was a design partner at Lippincott, where he led transformative brand programs for organizations such as The Art Institute of Chicago, Citibank, Citizens Bank, Gore-Tex, RadioShack, Walmart, Vale, Samsung, and Taca Airlines\u2014always with a strategic lens on story and impact. Originally trained as an architect in Colombia, Andres began his career designing physical environments before expanding into brand experience and retail strategy. At Interbrand, he served as a Design Director for the environmental design group, where he merged architectural thinking with brand storytelling to shape immersive experiences that drive connection and loyalty. A frequent traveler and sought-after keynote speaker, Andres brings global perspective and boundless curiosity to every engagement. Whether collaborating with clients or inspiring Prophet\u2019s creative studios around the world, he is passionate about unlocking the full potential of brands through strategic creativity and purposeful storytelling. When he\u2019s not working, you\u2019ll find him with the two loves of his life: his family\u2014and his 40-year-old car. He holds a B.A. in Architecture and Urban Planning from Universidad Pontificia Bolivariana in Medell\u00edn, Colombia.","sameAs":["https:\/\/www.linkedin.com\/in\/andres-nicholls-3ab20a27"],"url":"https:\/\/prophet.com\/author\/andresnicholls\/"}]}},"lang":"en","translations":{"en":7556},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/7556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=7556"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/7556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/5918"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=7556"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=7556"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=7556"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=7556"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=7556"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=7556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}